Advertising in Sonic

Advertising on Sonic

Nickelodeon (Sonic, Formerly Sonic-Nickelodeon) is an Indian youngsters' compensation TV station worked by Viacom 18 as a feature of the Nickelodeon India organization. Following 8 or 9 years of send off, Sonic turned into the fourth most watched channel across all types with TRP in December 2020. Viacom 18 sent off the direct in December 2011. At the point when it was sent off, the channel generally circulated activity shows like Power Rangers, Kung Fu Panda and Teenage Mutant Ninja Turtles.

Why advertising in Sonic can increase your brand awareness?

Sonic makes for an excellent choice to advertise your product/service because of the following features it offers:

• Excellent viewership numbers: With over lakhs of viewers, Sonic is an ideal channel to advertise a product. A majority of Hindi-speaking audiences opt for SonicTV to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
• Contextual and Informative concepts: The shows broadcasted on Sonic come with contextual and informative content. With a wide range of shows from comedy shows like Power Rangers Samurai to Pakdam Pakdai to Ninja Hattori , it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups.
• More creative freedom: Sonic gives advertisers the freedom to advertise their products between breaks and shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, Sonic allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on Sonic?

These features of Sonic makes it more efficient for advertising platform

• Shows of different genres covering the interests of everyone are showcased on Sonic
• Sonic has extensive viewership across all age groups
• Sonic Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• Sonic Advertisement options for both prime time and non-prime time shows.

Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

Ad Formats on Sonic

These are the possible ad formats for advertising on the platform of Sonic

• Sonic Video Ads: Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Sonic Aston Bands: Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Sonic Brand Integrations: This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on Sonic

On Sonic, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Sonic as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://www.sonicgang.com/

How to select the right agency for advertising on Sonic?

Media Agency plays an important role in an advertisement in Sonic. As Excellent Publicity is a media agency we figure out that is Sonic a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Sonic

• Share your requirements for advertisement on Sonic
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Sonic.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Sonic advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.