Advertising in Disney

 

Advertising on Disney

Disney Channel is an American compensation TV slot that fills in as the leader property of proprietor Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Company. A greater part of Disney Channel's unique writing computer programs is focused on kids and youthful teens matured 6 to 14. As of November 2020, Disney Channel is accessible to around 88 million compensation TV families in the United States. Disney Channel is a well-known platform to advertise for a brand that is attempting to contact countless premium clients inside specific geology in a modest.

Why advertising in Disney can increase your brand awareness

Disney makes for an excellent choice to advertise your product/service because of the following features it offers:

 

• Excellent viewership numbers

 

With over lakhs of viewers, Disney is an ideal channel to advertise a product. A majority of English-speaking audiences opt for Disney to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.

 

• Contextual and Informative concepts

 

The shows broadcasted on Disney come with contextual and informative content. With a wide range of shows from comedy shows like ‘Raven’s Home’ to ‘Amphibia’ to ‘Austin & Ally’, it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups. 

 

• More creative freedom

 

Disney gives advertisers the freedom to advertise their products between breaks and shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, Disney allows to reach the right audience without worrying about the audience flipping the channel.

 

Why advertise on Disney :

These features of Disney makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on Disney 
• Disney has extensive viewership across all age groups

 

• Disney Advertising Rates are comparatively lower than other leading channels

• Reach within the premium audience who can be your prospective customers

• National reach 

• Disney Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on Disney

These are the possible ad formats for advertising on the platform of Disney :

 

• Disney Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

• Disney Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

• Disney Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

List of programmes to advertise on Disney 

On Disney, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Disney as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://en.wikipedia.org/wiki/Disney_TV

 

How to select the right agency for advertising on Disney : 

Media Agency plays an important role in an advertisement in Disney. As Excellent Publicity is a media agency we figure out that is Disney a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Disney

• Share your requirements for advertisement on Disney 
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Disney.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels. 
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Disney advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on Disney?

• You can contact our agency regarding the rates on advertising on Disney, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on Disney?

• Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on Disney?

• Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on Disney?

• You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on Disney?

• Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.