Advertising in NE News
Advertisement on NE News is of the best use. Northeast Now is a hyper-regional bilingual news platform with multiple apps. The digital news platform; run by a team of experts; completely covers the activities from NE. For optimal exposure; an advertisement can be broadcast on NE News during peak hours.
Key Insights
ChannelGenre Current Affairs Language AssameseAdvertising Options in NE News
Aston Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
L Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Advertising on NE News
NE News is a 24-hour satellite news station of Assam, India broadcasting in English and Hindi, fundamentally zeroing in on North-East India. Upper east Live is the primary satellite English news station covering the eight conditions of the Northeast. It was sent off on 30 September 2013 in Arunachal Pradesh by Chief Minister Nabam Tuki within the sight of Development of North East Region (DoNER) Minister Paban Singh Ghatowar. It is owned by Pride East Entertainments Pvt. Ltd. of Guwahati, Assam. The channel contains senior columnist Wasbir Hussain as supervisor in-boss.
Why advertising in NE News works
NE News makes for an excellent choice to advertise your product/service because of the following features it offers:
- Affordable pricingBeing one of the most-watched channels in India, NE News comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.
- Highly appealed and engaging channelThe channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of NE News. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers ought to stick to their TV screens and hence can come across your brand advertisement at least once.
Why advertise on NE News
These features of NE News make it more efficient for advertising platforms:
- Shows of different genres covering the interests of everyone are showcased on NE News
- NE News has extensive viewership across all age groups
- NE News Advertising Rates are comparatively lower than other leading channels
- Reach within the premium audience who can be your prospective customers
- National reach
- NE News Advertisement options for both prime time and non-prime time shows.
Prime Time
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time
Ad Formats on NE News
These are the possible ad formats for advertising on the platform of NE News:
- NE News Video AdsVideo Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
- NE News Aston Bands:Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
- NE News Brand IntegrationsThis is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
List of programmes to advertise on NE News
On NE News different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on NE News as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: http://northeastlivetv.org/
Agency selection for advertising on NE News
Media Agency plays an important role in advertisement in NE News. As Excellent Publicity being a media agency we figure out that NE News is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
Steps for advertising on NE News
- Share your requirements for advertisement on NE News
- Approach our efficient planners and executors and share your requirements for an advertising campaign.
- Plan the advertising campaign with us
- We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on NE News.
- Receive the best quotes
- We provide the lowest assured rates with the best services for television advertising across various channels.
- The ad rates differ depending on different shows, prime time, non-prime that is selected.
- Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
- Go Live with your advertisement and get your brand in front of the masses.
- See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
Proof of Execution for advertising on NE News
Receive the Telecast Certificate from our end after the completion of the campaign.
FAQs
Q1. What will be the rates for advertising on NE News?
- You can contact our agency regarding the rates on advertising on NE News, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Q2. How many people will be able to see my ad on NE News?
- Advertisement reach depends upon your campaign duration and your overall budget for the ad.
Q3. Is agency necessary for advertising on NE News?
- Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
Q4. How will I know if my ad was run on NE News?
- You will receive the Telecast Certificate from our end after the completion of the campaign.
Q5. Can I choose to advertise on a particular show on NE News?
- Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.