Advertising in Aaj Tak - SD

Advertising on Aaj Tak SD

Aaj Tak is an Indian Hindi-language news channel owned by TV Today Network which is a part of the New Delhi-based media conglomerate India Today Group. It is one of the oldest and most-watched Hindi news channels in India and also the most subscribed Indian news channel on YouTube. It launched India's first Hindi high-definition channel, Aaj Tak HD on 14 December 2018. It broadcasts shows including ‘The Wisden Show’ and ‘Saas Bahu Aur Betiyaan’. Aaj Tak has won the award for "Best Hindi News Channel" 19 times since 2001 at the Indian Television Awards.

Why advertising in Aaj Tak SD can increase your brand awareness

Aaj Tak makes for an excellent choice to advertise your product/service because of the following features it offers:

• Excellent viewership numbersWith over 7 million viewers, Aaj Tak is an ideal channel to advertise a product. A majority of Hindi-speaking audiences opt for Aaj Tak to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
• Lowest price among other News channelsAaj Tak has the lowest rates compared to other news channels when it comes to Advertisements. One should definitely choose Aaj Tak if he wants a good reach and frequency at minimal prices.
• More creative freedomAaj Tak gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, Aaj Tak allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on Aaj Tak :

These features of Aaj Tak makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on Aaj Tak
• Aaj Tak has extensive viewership across all age groups
• Aaj Tak Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• Aaj Tak Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on Aaj Tak

These are the possible ad formats for advertising on the platform of Aaj Tak :

• Aaj Tak Video Ads:Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Aaj Tak Aston Bands:Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Aaj Tak Brand Integrations:This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on Aaj Tak

On Aaj Tak, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Aaj Tak as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://www.aajtak.in/programmes

How to select the right agency for advertising on Aaj Tak :

Media Agency plays an important role in an advertisement in Aaj Tak. As Excellent Publicity being a media agency we figure out that is Aaj Tak a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Aaj Tak

• Share your requirements for advertisement on Aaj Tak 
• Approach our efficient planners and executors and share your requirements for advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Aaj Tak.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels. 
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Aaj Tak advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

• Q1. What will be the rates for advertising on Aaj Tak?You can contact our agency regarding the rates on advertising on Aaj Tak, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
• Q2. How many people will be able to see my ad on Aaj Tak?Advertisement reach depends upon your campaign duration and your overall budget for the ad.
• Q3. Is agency necessary for advertising on Aaj Tak?Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
• Q4. How will I know if my ad was run on Aaj Tak?You will receive the Telecast Certificate from our end after the completion of the campaign.
• Q5. Can I choose to advertise on a particular show on Aaj Tak?Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.