Advertising in Aaj Tak - SD

Advertising on Aaj Tak SD

Aaj Tak is an Indian Hindi-language news channel owned by TV Today Network which is a part of the New Delhi-based media conglomerate India Today Group. It is one of the oldest and most-watched Hindi news channels in India and also the most subscribed Indian news channel on YouTube. It launched India's first Hindi high-definition channel, Aaj Tak HD on 14 December 2018. It broadcasts shows including ‘The Wisden Show’ and ‘Saas Bahu Aur Betiyaan’. Aaj Tak has won the award for "Best Hindi News Channel" 19 times since 2001 at the Indian Television Awards.

Why advertising in Aaj Tak SD can increase your brand awareness?

Aaj Tak makes for an excellent choice to advertise your product/service because of the following features it offers:

• Excellent viewership numbersWith over 7 million viewers, Aaj Tak is an ideal channel to advertise a product. A majority of Hindi-speaking audiences opt for Aaj Tak to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
• Lowest price among other News channelsAaj Tak has the lowest rates compared to other news channels when it comes to Advertisements. One should definitely choose Aaj Tak if he wants a good reach and frequency at minimal prices.
• More creative freedomAaj Tak gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, Aaj Tak allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on Aaj Tak?

These features of Aaj Tak makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on Aaj Tak
• Aaj Tak has extensive viewership across all age groups
• Aaj Tak Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• Aaj Tak Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Who Should Consider Advertising on Aaj Tak?

Aaj Tak, India’s leading Hindi news channel, is a trusted source of information for millions of viewers across the nation. Its extensive reach, credibility, and engaging news content make it an excellent platform for advertisers looking to connect with a broad and diverse audience. Below are some groups that can significantly benefit from advertising on Aaj Tak:

1. National and Regional Brands

Companies aiming to establish a strong presence across India can leverage Aaj Tak’s nationwide coverage. Whether it’s promoting FMCG products, household goods, or financial services, Aaj Tak’s vast audience ensures your brand reaches the masses.

2. Political Campaigns and Government Bodies

Political parties and government organizations looking to spread awareness about policies, initiatives, or campaigns can effectively utilize Aaj Tak. Its dominance in news broadcasting guarantees visibility and credibility among urban and rural audiences.

3. Education and Career-Oriented Institutions

Universities, colleges, and coaching centers targeting students and their families can advertise admissions, courses, or career development programs on Aaj Tak. Its viewership includes decision-makers such as parents and young aspirants.

4. Real Estate and Infrastructure Companies

Developers and property consultants can promote residential and commercial projects through Aaj Tak. The channel’s regional penetration allows advertisers to target both urban investors and semi-urban buyers.

5. Healthcare Providers and Pharmaceutical Brands

Hospitals, clinics, and pharmaceutical companies looking to promote health awareness campaigns, products, or services can use Aaj Tak’s platform. Its reputation ensures that health-related messages are perceived as reliable and actionable.

6. E-commerce and Online Services

E-commerce platforms, delivery services, and digital payment apps can reach their target audiences through Aaj Tak’s engaging ads. With its broad appeal, the channel is ideal for building brand recall among tech-savvy and urban viewers.

7. Automobile and Consumer Durables

Automobile manufacturers and brands selling electronics or home appliances can use Aaj Tak to target middle and upper-middle-class households. The channel’s audience profile is perfect for promoting aspirational and high-value products.

8. Retailers and Local Businesses

Regional retailers, stores, and service providers can benefit from Aaj Tak’s regional editions. Advertising on the channel ensures strong visibility in specific areas, helping businesses drive footfall and conversions.

9. Event Organizers and Entertainment Campaigns

Concerts, festivals, award shows, and movie launches can achieve mass outreach by advertising on Aaj Tak. With its engaging content and high TRP ratings, the channel builds excitement and awareness for events.

10. Social Organizations and Nonprofits

NGOs and social organizations can run campaigns about pressing social issues, fundraising initiatives, or public welfare projects on Aaj Tak. The platform’s widespread reach ensures these messages resonate with diverse audiences.

Advertising on Aaj Tak is suitable for anyone looking to reach a pan-Indian audience with messages that matter. The channel’s dominance in the Hindi-speaking market and its trustworthiness make it a preferred choice for impactful advertising.

Ad Formats on Aaj Tak

These are the possible ad formats for advertising on the platform of Aaj Tak :

• Aaj Tak Video Ads: Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Aaj Tak Aston Bands: Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Aaj Tak Brand Integrations: This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on Aaj Tak

On Aaj Tak, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Aaj Tak as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://www.aajtak.in/programmes

How to select the right agency for advertising on Aaj Tak?

Media Agency plays an important role in an advertisement in Aaj Tak. As Excellent Publicity being a media agency we figure out that is Aaj Tak a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Aaj Tak

• Share your requirements for advertisement on Aaj Tak 
• Approach our efficient planners and executors and share your requirements for advertising campaign
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Aaj Tak
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels
• The ad rates differ depending on different shows, prime time, non-prime that is selected
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response

Aaj Tak advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign

Why choose Excellent Publicity to advertise on Aaj Tak SD?

Excellent Publicity is a leading advertising agency with a proven track record of executing successful campaigns on prominent platforms like Aaj Tak SD. Here’s why businesses should rely on Excellent Publicity for their advertising needs:

1. Comprehensive Media Planning

Excellent Publicity specializes in crafting customized advertising strategies based on your target audience, budget, and campaign goals. Their expertise ensures maximum ROI for your Aaj Tak SD advertising campaigns.

2. Strong Industry Relationships

With established connections in the media industry, Excellent Publicity secures competitive ad rates and premium slots for your advertisements on Aaj Tak SD. This ensures your campaign gets the best visibility without exceeding budget constraints.

3. Creative Ad Solutions

The team at Excellent Publicity provides end-to-end creative support, from conceptualizing ideas to producing compelling ad content. Their innovative approach helps businesses deliver impactful campaigns that resonate with Aaj Tak's audience.

4. Data-Driven Targeting

Excellent Publicity uses analytics and insights to design campaigns tailored to your audience. Whether it’s targeting specific regions or demographic groups, their approach ensures your message reaches the right viewers at the right time.

5. Expertise in News Advertising

Advertising on news channels like Aaj Tak requires an understanding of the channel's audience and content patterns. Excellent Publicity’s expertise in this niche helps brands integrate seamlessly with Aaj Tak’s programming for maximum effectiveness.

6. Timely Execution and Support

From booking ad slots to monitoring campaign performance, Excellent Publicity offers seamless and timely support throughout the advertising process. Their team ensures your campaign runs smoothly and delivers measurable outcomes.

7. Flexible Solutions for All Budgets

Whether you’re a small business or a large enterprise, Excellent Publicity offers advertising solutions tailored to fit your budget. Their cost-effective options make advertising on Aaj Tak accessible to businesses of all sizes.

8. Proven Success Stories

Excellent Publicity has helped numerous brands achieve exceptional results on Aaj Tak SD, making it a trusted partner for businesses across industries. Their client testimonials and portfolio reflect their commitment to excellence.

9. 360-Degree Advertising Services

Beyond Aaj Tak SD, Excellent Publicity offers integrated campaigns across multiple channels, including print, digital, outdoor, and radio. This ensures a unified and cohesive approach to brand promotion.

10. Personalized Attention and Consultation

Every campaign is given personalized attention to align with the client’s objectives. The team at Excellent Publicity works closely with businesses to understand their vision and translate it into successful advertising outcomes.

Choosing Excellent Publicity for Aaj Tak SD advertising means partnering with a team dedicated to delivering impactful, result-driven campaigns. Their expertise, creativity, and commitment to excellence make them a reliable choice for maximizing your brand’s visibility on India’s leading news platform.