The Indian Premier League (IPL) was launched by the BCCI in 2008 as a Twenty20 cricket league featuring city-based franchises. The inaugural season saw eight teams competing, with Rajasthan Royals winning the first title. The league quickly gained immense popularity and now the IPL has grown into a major sporting event, known for its significant economic impact and entertainment value.

Advertising in the Indian Premier League (IPL) provides brands with an unparalleled opportunity to engage a vast Indian audience. With millions of viewers tuning in to watch sports matches on television and OTT, the Indian Premier League advertisement can provide massive reach and engagement for advertisers. The seamless integration of brands into IPL broadcasts, through television ads, sponsorships, and on-field promotions, ensures maximum visibility and recall among viewers. Using the positive emotions associated with cricket, brands can create a connection with fans while enjoying the game.

However, spending on Indian Premier League Advertising Cost can be considered a hefty investment due to the high demand for ad slots, especially during prime-time matches. Nonetheless, the massive audiences and the unique atmosphere surrounding IPL matches make it a standout choice for brands looking to make a lasting impact in the customer’s minds.

We must ascertain the purpose of Indian Premier League Advertisement before selecting the league for brand promotion. Here are some of the main arguments for you to comprehend below.

• Massive Viewership: The IPL attracts a large number of viewers, providing massive reach for the brand across the globe.
• Engaged Audience: Indian cricket fanatics are passionate about the sport, especially during IPL matches, leading to high levels of attention and engagement for the advertisers.
• Brand Visibility: The IPL offers opportunities for brands through various channels such as on-field branding, team partnerships, and strategically placed Television Ads, ensuring maximum visibility for brands.
• Targeted Marketing: The IPL allows advertisers to target specific demographics of cricket fans, enabling them to tailor advertising campaigns according to the viewers leading to maximum impact and effectiveness for the brand.

Brand Association: Associating with a larger-than-life sporting event like the IPL enhances brand visibility and creates positive brand associations and credibility among consumers.

For brands looking to capture the attention of their extensive target audience, several IPL advertising options are available across various platforms where sports matches are broadcast, catering to passionate cricket enthusiasts. Below are some options for IPL:

Television Ads: Securing advertising slots during IPL matches aired on popular sports channels like Star Sports in India. Broadcasting commercials during live IPL matches ensures exposure and engagement among viewers. On top of that, finding the best rates to advertise your brand on television platforms allows you to be cost-effective.

OTT Platforms: Collaborate with Over-The-Top (OTT) platforms such as Jio Cinema, which stream IPL matches live. Advertising in JIO-Cinema will help you reach a global audience.

Stadium Signage and Branding: Invest in stadium signs and branding opportunities during IPL matches to engage with cricket fans attending the game live directly. This includes LED boards, stadium banners, and sponsorship of pre or post-match shows or other match-related events.

Team Branding-  Team Branding can be done through various means. One example is Royal Challenge where the brand used its original name and logo and integrated it with the team’s name, and jersey sponsorships to showcase their brand.

Excellent Publicity has been a premier advertising agency for over a decade, specializing in crafting impactful brand-building campaigns, particularly during major sports events. With extensive experience across Offline, Digital, Sports, and Corporate Gifting verticals, we excel in planning and executing comprehensive marketing strategies tailor-made especially for your brand.

At Excellent Publicity, we offer competitive rates without compromising on quality. Our team is dedicated to designing marketing campaigns that deliver desirable results. With sports being a focal point of our expertise, we have orchestrated numerous successful promotional campaigns alongside other brand awareness strategies.

If you're considering promoting your brand through advertisements during the Indian Premier League (IPL), we at Excellent Publicity guarantee exceptional ROI. We provide amazing deal on IPL sponsorship cost in India. Our numbers speak for themselves, we're committed to your brand-building journey and make sure it is not short of excellence.

For more information about Excellent Publicity and our successful campaigns in sports marketing, visit our website and connect with our team to kickstart your brand's journey.

The cost of IPL marketing can vary depending on multiple aspects such as the type of ad, duration, and platform. At Excellent Publicity, we will give you the best advertising rates, whether it is for Television Ads or OTT platform-based Jio Advertisements.

If you want to advertise in the India Premier League on the Jio cinema or the star sports, Excellent Publicity gives the best guidance and plans the campaign effectively.

We excel in providing cost-effective advertising solutions specifically tailored for platforms like the Indian Premier League (IPL) and other sports-related platforms. Our primary objective is to assist you in helping you reach your target audience by showcasing your brand during prime time slots, all within your budget. Furthermore, we track the watch time of your engaged audience throughout the IPL season, ensuring high awareness and visibility for the brand on a global level. With our expertise, your brand will shine and relate with cricket enthusiasts across diverse digital platforms during the IPL.

Millions of cricket fans worldwide eagerly await the IPL each year, which is one of the most anticipated cricket tournaments in the world, thus making it the perfect platform for IPL 2025 advertising.

IPL advertising is more than just placing a commercial during a cricket match; it's about harnessing the incredible energy and passion of the Indian Premier League (IPL) to connect with millions of dedicated fans. By leveraging the excitement and power of the IPL, brands can create powerful and memorable marketing campaigns that connect with their target customers.

This can be the next big win as you can see your brand's story unfolding amidst the crowd's cheers, the thrill of every six, and the nail-biting finishes. IPL ads offer an unparalleled opportunity to:

• Reach a Massive Audience: The IPL boasts viewership numbers that rival the biggest global events. Your brand gains unprecedented exposure to a wide demographic.
• Build Brand Awareness: The IPL's high-energy atmosphere creates a perfect environment for your brand to make a lasting impression.
• Forge Emotional Connections: By aligning your brand with the excitement and camaraderie of the IPL, you can create deep emotional connections with your target audience.
• Drive Sales and ROI: The IPL's influence extends beyond the stadium. It can significantly boost your brand's reputation, leading to increased sales and a higher return on investment.

As speculations and preparations for IPL 2025 will begin soon, now is the perfect time for businesses to consider investing in IPL 2025 advertising. IPL offers your brand better visibility and reach. It also drives high engagement with consumers, along with increased revenue and growth. So don't miss out on the chance to elevate your brand to new heights.

IPL advertising gives marketers a ton of ad formats that help them devise creative strategies. Here are some of the most widely used types:

Video Ads

Video ads are the most dynamic and engaging format of IPL advertisements. These short-form commercials, ranging from 10 seconds to 60 seconds, are aired during match breaks, timeouts, and inning intervals. They offer immense creative freedom to brands to tell their stories, showcase products, or create memorable jingles.

Key benefits of video ads:

• High impact and engagement
• Versatile format to suit different brand messages
• Opportunity to leverage storytelling and emotions

Banner Ads

Banner ads are static or animated visual displays placed on websites and apps related to the IPL. They appear on cricket news portals, streaming platforms, and social media. Banner ads offer a cost-effective way to reach a wide audience and drive traffic to the brand's website.

Key benefits of banner ads during IPL:

• Relatively affordable
• High visibility on cricket-related platforms

Every brand can profit from the many benefits of IPL advertising and substantially grow its business at both national and international levels. Advertising on IPL 2025 can help brands reach a vast audience and engage with them effectively. It's a powerful platform that offers a high-impact opportunity to promote products or services.

IPL advertising allows you to collaborate with well-known cricket teams and players. This type of advertising can help raise awareness of your brand and boost its popularity. By emotionally connecting with consumers, you can improve your brand's reliability and reputation, which can lead to increased profits. So, if you want to promote your brand, think about using IPL advertisements for maximum brand visibility and exposure.

IPL 2025 is set to attract a global audience, making it an ideal time to invest in IPL advertisements. With the help of excellent publicity, brands can soar to new heights and make high waves with interesting and engaging ad campaigns.

Advertisers should expect to pay a premium for advertisement in IPL slots during the tournament, with prices ranging based on the platform, the targeted audience, etc.

The IPL advertisement cost in 2025 may also differ depending on the format of the advertisement as well as its length and frequency.

• Pre-roll ad video: INR 250 for a 10-sec video for 1000 impressions
• Mid-roll ad video: INR 225 for a 10-sec video for 1000 impressions

The cost of additional targeting factors, such as target city, age demographic, and device price point, will increase the CPM cost.

Advertisement on Star Sports 1 is the best way for brands to promote brand engagement and visibility by attracting millions of viewers, thereby promoting credibility and improving sales conversion through brand associations.

Star Sports is the best place to book IPL advertising space. It will help reach a large audience and enhance brand recall within a short span of time.

Jio Cinema will provide free broadcasts of IPL 2025 matches so that cricket fans can enjoy the action in the comfort of their own homes! Brands have a fantastic opportunity to use IPL advertising on Jio Cinema to reach a large audience and leave a lasting impression.

Jio Cinema is the right place to book your IPL advertisement space. As a leading streaming platform in India, Jio Cinema offers brands a strong platform to showcase their products or services to a massive audience. Jio Cinema offers a wide range of features and benefits for brands looking to advertise during IPL matches.

Jio Cinema offers a huge audience reach, targeted ad placement with a wide range of ad formats, and detailed analytics on ad performance, thus allowing brands to track engagement, click-through rates, and other key metrics.

For more detailed information, check out the IPL 2025 advertising rates card offered by Excellent Publicity.

With millions of followers globally and being India's largest cricket festival, the IPL broadcast on Star Sports is the ideal platform for businesses to market and advertise their products and services through live match advertising, thus raising brand awareness among a variety of demographics. Star sports television advertising is the greatest way to reach the target audience through the various ad formats offered by the channel. This way, the brand will be able to reach a large audience in a short period of time through the live telecast.

Star sports advertising cost is determined by a variety of factors, including the media option chosen by the client, the total timeframe of the ad when broadcast on TV, the frequency of ads per day, as well as the ad packages chosen by the client to suit their requirements and preferences.

To find the best rates for advertising on TV platforms and more information regarding advertising on Star Sports, contact Excellent Publicity through phone or E-mail and get the best media ad packages tailored to your needs and availability that meet your advertising and brand recognition goals.

IPL 2025 on Jio Cinema offers various advertising formats, like pre-roll, mid-roll, and post-roll ads, among others. Choose the format that best suits your advertising goals, like banner ads or native ads.

Jio Cinema also offers targeted ad solutions based on audience demographics, allowing brands to reach their desired audience effectively for IPL 2025 advertising.

Advertising during the IPL requires careful planning and execution. Here's a step-by-step guide to help you navigate the process:

Step 1: Define Your Advertising Goals

Clearly outline your objectives for the IPL advertising campaign. Are you looking to increase brand awareness, drive sales, or enhance brand image? Pinpointing your goals will help you tailor your strategy and measure success effectively. Understanding your target audience within the vast IPL viewership is crucial. Identifying specific demographics or psychographics can help you create more relevant and impactful advertising.

Step 2: Set Your Budget

Allocating a specific budget for your IPL advertising campaign is essential. Consider various advertising formats and their associated costs. Prioritize your goals and allocate funds accordingly. Remember to leave room for flexibility and potential adjustments as the campaign progresses.

Step 3: Choose Your Advertising Formats

Select the advertising formats that align best with your target audience and budget. Video ads, banner ads, stadium sponsorships, and digital platforms offer different reach and engagement potential. Consider a mix of formats to create a comprehensive campaign that covers multiple touchpoints.

Step 4: Create Compelling Creative

Developing engaging and memorable ad creatives is crucial for capturing the attention of the IPL audience. Ensure your brand message is clear and concise while incorporating elements that resonate with the excitement and energy of the tournament. Consider using storytelling, humor, or celebrity endorsements to create a lasting impact.

Step 5: Select Media Partners

Partnering with the right media channels is vital for reaching your target audience. Research and select TV channels, digital platforms, radio stations, or other media outlets with significant IPL viewership. Negotiate ad slots, pricing, and placement to optimize your campaign's reach and visibility.

Step 6: Measure and Analyze

Tracking the performance of your IPL advertising campaign is essential for evaluating its effectiveness. Utilize key metrics such as impressions, clicks, conversions, and return on investment (ROI) to measure your campaign's impact. Analyzing the data will help you identify what's working and what's not, allowing you to make necessary adjustments for better results.

Step 7: Leverage Social Media (Free cherry on top)

Social media platforms offer a powerful tool to amplify your IPL advertising campaign. Create engaging content, encourage user-generated content, and utilize relevant IPL hashtags to increase visibility and reach a wider audience. Building a strong social media presence can help you connect with fans and generate buzz around your brand.

Step 8: Try To Lock Partnerships

Collaborating with IPL teams, players, or influencers can significantly enhance your campaign's impact. Partnerships can provide access to a wider audience, increase credibility, and generate earned media opportunities. Exploring potential partnerships with complementary brands can also create mutually beneficial collaborations.

Excellent Publicity is a leading advertising agency that can help you book IPL advertisements on Jio Cinema.

Our team of experts will work closely with you to understand your advertising goals, budget, and target audience and create tailored ad campaigns for the IPL 2025 on Jio Cinema that meet your expectations and ensure maximum reach. Negotiate the best rates possible and get to track and analyze the performance of your IPL advertisement on Jio Cinema campaigns.

Excellent publicity provides extensive help and support throughout the entire advertising and marketing process, beginning with ad placement and concluding with campaign implementation and tracking, guaranteeing a seamless and trouble-free experience.

Sports marketing agencies in India such as Excellent Publicity can help brands with their advertising and marketing efforts in 2025 by providing them with access to influencer marketing, jersey branding, sponsorships, etc.

The agencies can assist in creating engaging content and developing marketing strategies that align with the brand’s value and target audience, such as Excellent Publicity's expertise in IPL advertising makes them the ideal choice for booking ads on Jio Cinema.

Contact Excellent Publicity today to learn more about IPL advertising rates.