Advertising in Radio Mirchi - 98.3, Mumbai

Yes the ad spots can be played only on weekends and even on alternate days.

We providelog reports during the campaign and Broadcast Certificate 30 to 45 days after the completion of campaign as a proof for the ad spots being played as scheduled.

The script is provided either by advertiser or we will provide it howsoever the advertiser demands and the script can be changed until the advertiser is not satisfied with the same.

The audio creative is provided either by advertiser or it will be providedby us free of cost if the campaign cost is more than Rs. 30,000.Generally it takes 2 working days to produce an audio creative.

The advertiser has to provide the creative along with the confirmation two working days before the commencement of a campaign.

The ranking of radio stations has been decided according to the popularity of RJs, listenership numbers of a particular radio station and an overall brand recognition.

Yes there can be a 1 minute long audio creative.

Yesyou can select a specific RJ with extra costassociated with it.

The duration of Sponsorship tags is 5 seconds, RJ mentions is 45 seconds and Contests is 90-120 seconds approximately.

The average repetition should be 30 per day and the campaign duration should be 1 month for a campaign to generate effective results.

There is no proof for Sponsorship tags, RJ mentions, contests and interviews however some radio stations do provide recordings for the same on advertiser’s demand.

Yes it is possible to do RJ mentions, contests or interview based campaign. The costing would differ accordingly.

The minimum duration of the audio creative is 10 seconds.

The ideal time band is prime time that is morning drive and evening drive.

The ads usually play when they are scheduled but if for some reason it gets skipped then that day is compensated and the campaign will be extended for a day.

You should choose minimum top 3 radio stations of a particular city to have a successful campaign on board.

The frequency of radio stations reaches up to 45 kilometres approximately and covers the surroundings nearby cities.

Yes the contest can be customized only if the campaign volume is more than 5000 seconds.

Yes you can get log reports on a daily basis. Although the log reports are provided by radio stations and not all radio stations provide the same.

Yes you can change the audio creative midway in the campaign. The creative has to be provided before 2 working days.

Yes you can book a radio campaign for 6 months or more howsoever longer your product or services demand a market presence.

Yes you can choose the ad position, the first two and last two positions in ad break gain maximum audience attention but for those time slots premium charges will be applicable approximately 50% to 100%.