Outdoor Advertising

When is the best time for your brand/business to opt for outdoor advertising?

The best time to go for outdoor advertising throughout the year depends on the nature of your brand. Sometimes you need to do it around festive seasons, sometimes away from them, and in some cases, you can do it throughout the year as many brands do. And doing it when your brand has reached a basic level of business is advisable and also the investments for the advertisements should be made wisely depending on your turnover.

What kind of brands/businesses can benefit from outdoor advertising?

If you think outdoor advertising is not for small or medium size businesses, you can not be more wrong. The channels of outdoor publicity might suit various businesses according to their size for sure, but the outdoor medium overall is for everyone and at some point, it becomes almost necessary to make your presence felt there. The scenario for outdoor advertising in India has changed a lot over the years and now it's not as expensive as it used to be, and hence, it has become more accessible and more popular amongst all kinds of businesses and they've been seen getting significantly benefitted by it.

Where should you place your communication while advertising outdoors?

Add: Specific area targeting by putting hoarding in a specific area (Corporate area: corporate hoardings)

It depends on your brand’s personality and your target audience. It can be done in various ways on various different scales so the best way for you to do it is to hire experts who can strategize outdoor advertising for you. One of the biggest considered perks of outdoor media, especially hoardings is that you can put the specific hoarding in the specific area in which the major chunk of your TG is situated. For example, if you want to target corporate people with your hoarding then you can put your hoardings where most of the corporate buildings are located in your city.

Other than your brand personality it also depends on the budget and the prices of outdoor advertising depending on the listed factors.

• The location of the advertising
• The type of OOH advertising
• The size of the billboards
• The visibility of the hoarding

Types of Outdoor Advertising

Outdoor advertising comes in all shapes and sizes, just like your marketing goals! Here's a quick rundown of some popular options:

• Billboards
  • These giants of the roadside come in various sizes and locations, reaching a massive audience. Perfect for high-impact brand awareness campaigns, product launches, or promoting major events. They can be static displays or dazzling digital billboards with changing visuals.
• Posters
  • The versatile workhorse of outdoor advertising! Printed on weather-resistant materials, posters can be strategically placed in high-traffic areas like bus stops, train stations, airports, and even inside buildings like shopping malls and college campuses. They're a cost-effective way to target specific demographics or neighborhoods.
• Point Of Sale Displays
  • Catch customers at the prime buying moment with eye-catching displays inside stores and retail spaces. Think window displays, product standees, or shelf danglers promoting special offers or new product lines.
• Guerrilla Advertising
  • Unleash your creativity and surprise your audience with unconventional and interactive outdoor placements. Think stenciled messages on sidewalks, branded pop-up shops in unexpected locations, or even playful furniture installations that incorporate your brand.
• Kiosks
  • Kiosk Advertising is one of the low-cost outdoor marketing strategies that can be used to showcase advertisements in high-traffic locations. It includes interactive product displays, customer surveys, digital catalogues, a wayfinding system, informational, and shippable.
• Bike and Scooter Shares
  • Target eco-conscious consumers with targeted advertising on popular bike and scooter share options. This can involve branding the vehicles themselves, installing ad panels at docking stations, or even offering branded helmets or handlebar bags.
• Bus Stop
  • Bus stop adverts are a powerful tool for drawing in local customers and spreading the word about your business's existence. Focusing on diverse demographics, the strategic ad placements in these kinds of busy areas ensure maximum visibility.
• Digital Billboard
  • Elevate your campaign with dynamic, interactive content on digital billboards. These high-tech displays can showcase video ads, live social media feeds, or even weather updates alongside your brand message. They offer a unique opportunity to engage with your audience in a more dynamic way.
• Urban Panels
  • Capture attention in high-traffic urban areas with strategically placed panels on buildings, streetlights, or kiosks. These eye-level displays are perfect for reaching pedestrians and commuters on their daily journeys.
• City Information Pillars
  • Reach pedestrians on the go with informative and engaging ads displayed on city information pillars. These often include maps, public transportation schedules, and local event listings alongside advertising space.
• Street Poles
  • If used effectively, street pole ads are an influential medium that can deliver significant returns. This is a great opportunity to draw in visitors and leave a lasting impression on the target audience.
• Autos
  • Turn any vehicle into a mobile billboard with eye-catching car wraps and graphics! This is a great option for companies with delivery vehicles, taxis, or ride-sharing fleets. It's a cost-effective way to gain continuous exposure as your vehicles travel around town.

Outdoor Advertising Rates Define by:

So, you're excited about the possibilities of outdoor advertising, but what about the cost? Here's a breakdown of the key factors that influence the price tag:

• The Location
  • Just like real estate, prime placement equals prime prices. High-traffic areas like busy intersections, major highways, or popular tourist spots naturally command a premium. The more eyeballs your ad grabs, the higher the cost.
• Type of Media Being used
  • The type of media you choose also plays a role. Outdoor hoardings, with dazzling displays and dynamic content, typically cost more than static posters. Think of it as renting a movie theater versus putting up a flyer on a bulletin board.
• Dimensions
  • The bigger the ad, the bigger the impact, but also the bigger the bill. Larger billboards naturally cost more than smaller posters or transit ads. Finding the right balance between size, impact, and budget is key.
    Remember: Outdoor advertising agencies can help you navigate these factors and find the most cost-effective solution for your campaign goals. They can negotiate rates based on location, size, and duration and may even offer package deals or discounts.

Why You Should Choose Excellent Publicity as an Outdoor Advertising Agency in India?

Forget the struggle of guessing the Indian outdoor advertising market alone. Excellent Publicity is your one-stop shop for crafting a powerful campaign that gets results! Here's why we're the perfect partner:

• Your Prime Advisors: We're not just ad salespeople - we're strategic advisors. Our team of experts will help you define your target audience, pinpoint the ideal locations, and develop a data-driven media plan that maximizes your impact.
• Creative Commandos at Your Service: A catchy slogan and a pretty picture won't cut it. Our in-house creative team is a force to be reckoned with. We will craft eye-catching visuals and compelling messages that resonate with your audience and leave a lasting impression.
• Permitting? We Got This: Dealing with permits and approvals can be a bureaucratic nightmare. Don't sweat it! We handle all the paperwork and legalities, ensuring your campaign runs smoothly from start to finish.
• From Installation to Inspiration: Our team doesn't just create your ad; they make it happen. We take care of the entire installation process, ensuring your message is displayed flawlessly. And because we care about results, we offer ongoing maintenance to keep your ad looking sharp and impactful.

In short, Excellent Publicity is your one-stop shop for a stress-free, successful outdoor advertising campaign in India. Contact us today, and let's turn your vision into a vibrant reality!

Conclusion

Outdoor advertising remains a powerful tool for reaching a broad audience and achieving your marketing goals. With its high visibility, targeted reach, and immediate impact, outdoor advertising can help your brand stand out from the crowd.
Ready to take your brand to the next level? Contact Excellent Publicity today and let us help you create a winning outdoor advertising campaign!