Overview
Over the years, it has been observed that Transit Advertising has had exceptional results for advertisers all over world, and this has led to a heavy increase in demand for these mediums. In order to meet these demands of advertisers, there are various new types of transit mediums that can further help brands in expanding their reach and awareness amongst the target audience. One such new medium is- Tricycle Branding, within the short period this medium has gained a lot of popularity and is now available in various cities of India. In this type of advertising special boxes baring ads are propped up on tricycles which make rounds slowly across the pre-decided routes. Since these tricycles are meant solely for the purpose of advertising, the advertiser has a lot more control over the medium than they may have in other transit mediums. The exact areas to be covered and the timings are all entirely based on the advertisers needs and the audience to be targeted.One feature that distinguishes these ads from the ads on television, radio and a lot of other mediums is that they cannot be skipped or ignored easily. Besides this it does not even require the viewer to consciously access the medium before the ad can be presented and can instantly capture attention. Since people passing by these ads can belong to all classes of people these ads can effectively target both upper and lower segments of the society. With the correct selection of routes and timings in the right areas Tricycle Branding would allow brands to reach out to their targeted demographic easily. Being a relatively new medium in the market, a lot of advertisers are often confused about the pricing of this medium and in order to solve this confusion we have listed down the criterions that play an important role in determining the cost of advertising through this medium-
- City-The city that you choose to run your campaign has a major impact on the total cost of the campaign. The rates for Tricycle Branding vary significantly from city to city on the basis of the living standards, general price level, cost of labour and the demand for the medium in the city. The rates are usually the highest in the cities of the tier 1 but at the same time Tricycle ads here also get a very high reach due to the heavy traffic in these cities.
- Number- Number of Tricycles that an advertiser opts for is also an important determinant of the total cost of the campaign. The advertiser can go for as many Tricycles as they wish for. While going for a large number of Tricycles would increase the total cost for the advertisers but it can reduce the average cost of each tricycle as they might receive some discount if they choose a substantial number of tricycles.
- Timings- Timings are another important factor determinant in the cost of the campaign. Per day duration through which the tricycle operates in the selected area varies between 5-7 hours in most cities and advertisers can opt for day timings as well as evening. But in order to advertise during the evening, advertisers require illuminated tricycles known as backlit tricycles. Backlit Tricycles are more expensive than non-lit tricycles that are used during the day as backlit ones include the cost of illumination and the material on which backlit ads are printed.
- Duration of Campaign- Duration is a very important component. The minimum duration of these ads is 1 month but advertisers can go for a longer duration as well. And while increasing the duration of the campaign would increase the total cost, at times advertisers might get an extra discount if they go for a longer duration
- Agency- Agency that you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be sole criterion when selecting the agency as the execution and the effectiveness of the agency also plays a key role. It is advisable not to buy services directly from ad space owners and instead go through with a trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for Tricycle Advertising?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.