Overview
Auto Rickshaws are a go-to ride for most of the public in India, as these are affordable and time-saving as one does not have to wait for it to arrive like other public transports. Because of its popularity, in the past few years, Auto Rickshaw Branding has seen a significant increase in its prominence across India. They have high visibility were many other media fail to reach as they are widely spread across tier 1, tier 2, and tier 3 cities of the country. Also, their ability to not only run on the main roads and highways but also into the narrow lanes, nook, and cranny of the city makes Auto Branding one of the most advisable marketing media for higher visibility.
Why go for Auto Branding?
There can be various reasons listed as to why Auto Branding can be the perfect choice for your brand. Let us see some of the best reasons to answer the question WHY:
- Visibility and Reach: In comparison to various other mediums. Autos can reach every corner of the cities, unlike buses and trains. On average, per day an Auto Rickshaw travels 101 km in Ahmedabad and 105 km in Mumbai, making approximately 18 trips in a day. Thus, it can give a very high exposure to the brand helping to increase brand awareness and brand recall rate. Unlike, trains and buses it doesn’t travel along the same fixed path and instead goes into different areas every day thereby providing an even greater target audience of every segment.
- Feasibility: Auto Rickshaw Advertising has proved to be one of the most feasible mediums having quite a high return on investment. It is one of the best ways to promote your brand throughout the city without creating a hole in your pocket.
- Attention capture: These Branding runs throughout the day on roads and advertisements on autos are seen by all whether it is the pedestrians walking on roads, bikers, or people in the automobiles passing by. It is a relatively newer and more innovative advertising medium thus it can capture attention easily.
- Availability: Another very important benefit of Auto advertising is the ready availability. At present, there are close to 3.5 lakh auto-rickshaws in Mumbai and 1.6 lakh autos in Ahmedabad thus there is no shortage of ad space when it comes to Auto Branding which means that the campaigns can be executed without any delay.
Types of Auto Rickshaw Branding
When it comes to this Branding media, advertisers can choose from the following options according to their budget and their requirements-
- Auto Hood Ads- In this, the ad covers the entire hood of the auto. Though it is relatively costlier than the other two options it does have a greater impact than the others.
- Auto Back Ads- These are stickers that are placed on the backs of the autos. They are smaller in size and thereby cheaper than auto hood ads. They have high visibility as the people waiting behind the auto or passing by the auto in the traffic have time to read it as the auto stand in front of them.
- Inside Auto- These are ads placed inside the auto, they have a smaller viewership as they only target the travellers, but they have a better recall rate than auto back ads as the travellers are exposed to the ad throughout the ride.
The Steps in Execution
- Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us: We will assist you in terms of choosing the right locations, the number of autos, the right branding type in terms of the auto banner and auto hood, to have a successful campaign on board.
- Receive the best quotes: We provide the lowest assured rates with the best services for branding on Auto across India.
- Provide creatively: Provide us with an attractive creative to showcase your brand on autos after we share the creative dimensions. The acceptable format of creativity in thisbranding is a CDR file. Once you share the creative it will be converted into jpeg format free of cost. We will share the converted creative with you for approval. After receiving your approval, the creative will be sent for printing. The printing material for the auto banner is vinyl and the printing material for the auto hood is rexine.
- Execution: The installation process includes the pasting of an auto banner or auto hood with one of your personnel to be present on-site for smooth execution to follow.
- Go Live: See your brand moving on wheels within a bare minimum timeframe and achieve a grandstanding response.
- Receive proof of execution: Receive photographs of all the autos after the installation process is accomplished.
Why hire Excellent Publicity for Auto Rickshaw Branding?
“The name says it all”
Excellent Publicity is an emerging and fastest-growing advertising agency headquartered in Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one-stop solution to provide the best services and accomplished advertising techniques to have remarkable auto advertising campaigns all over the nation. We have as many years of experience in media buying, planning, and execution and can provide high-quality services at comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reaching the target audience successfully.
Team excellent is a talented and well-experienced group of people who provide focused and to the point assistance to their clients and work with the motive of providing high-quality services that combine creativity and value pricing.
For more details, contact us or write us at inquiry@excellentpublicity.com.