Overview
With the introduction of the various new advertising mediums like Digital and non-traditional media one might believe that the importance of the regular conventional mediums might have faded away and it actually has in a lot of cases but when it comes to hoardings, these are an outdoor advertising medium that continue to find their importance and relevance for many decades now. Hoardings are large sized boards that are placed at a height and are thus visible from a distance as well. It is an extremely effective promotional tool and is one among the most credible outdoor advertising formats. The traditional Hoarding Advertising continues to remain the number 1 medium for outdoor advertising for more than a few decades now. Hoardings are now available in most busy streets and locations that most brands wish to target. Hoarding are placed along highways and crowded streets giving them a good reach and street presence. Before investing in hoarding as a medium for advertising their brands advertisers need to consider the rates on the basis of the following criteria-
- City- Since cities differ from one another in terms of their population, cost of living, demand for the medium, cost of labour, general price level etc so accordingly the rates for advertising on hoardings are also bound to differ from city to city. The bigger metro cities like Mumbai, Delhi, Ahmedabad etc have very demand for hoardings besides advertising through hoardings in these places give brands a very high reach due to large population and traffic in these cities.
- Locality- The locality in which the hoarding is placed is the key factor determining the effectiveness of hoarding ad campaigns. Since the reach of these ads is determined by the footfall and traffic in the particular area, the rates for hoardings in areas hosting huge crowds of people on a regular basis is on the higher side as compared to those in the less crowded areas.
- Illumination- Illumination plays a very important role in increasing the visibility of hoarding ads and also in determining the cost of these. With hoardings there are 3 options available for advertisers to choose from- Backlit ads, these are ads that have an internal illumination source behind the display and are printed on a slightly translucent surface allowing the light to pass through them giving them 24-hour visibility. While this characteristic of backlit ads creates extremely attractive and attention-grabbing results, it also increases the cost of the medium. The second option that advertisers can go for is Front-lit hoardings, these are illuminated hoardings and have visibility across day and night just like backlit ones but the illumination source is external and the surface on which these are printed is regular unlike backlit hoardings. The rates for these are less than backlit ads. The third option that advertisers can go for are the non-lit hoarding options, while these ads have the lowest rates amongst the three, it must also be considered that they have visibility only during the day time.
- Size- Size in another important factor determining both the effectiveness as well as the rate of hoardings. Different areas have hoardings of different sizes. The size of the ad determines the printing charges and thus larger the size of the ad the higher would be the cost. But at the same time larger hoardings stand out in relation to the smaller ones and are also visible from great distance.
- Quantity- Quantity is an important determinant for the price of Hoardings. While advertisers have the option of buying as many and as few hoardings that they want, it is advisable to go for a considerable number at a time as it would not only give the brand the benefit of wider reach, visibility and repeated exposure but also give the advertiser better bargaining power and thus lower cost per medium.
- Duration- Duration is another important factor that influence the rates for hoarding ads, while theseare usually available for a minimum time period of one month but the advertiser does have the option to rent the hoarding for a longer duration. Buying ad space for longer duration would reduce the average cost per month. Besides the advertiser doesn’t need to pay anything for printing and mounting of the hoarding every month.
- Agency- Agency or the vendor you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be sole criterion when selecting the agency as the execution and the effectiveness of the agency also plays a key role. It is advisable not to buy services directly from ad property owners and instead go through with a trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for Hoarding Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.