What is Programmatic Advertising?

Programmatic advertising is a way to automatically buy and sell online advertising space as well as optimize it, but there is more to it. The digital advertising space market is run by ad agencies that bring together both advertisers and publishers:

Advertisers are those who want to buy ad space online. 

Publishers are website owners with digital ad space to sell.  

Programmatic advertising also offers traffic data and online targeting methods to provide ad impressions more precisely, effectively, and at scale, which means improved ROI for both advertisers and publishers. 

Simply put, programmatic marketing uses algorithms and data sets to target the right audience at the best price, which makes this method of online ad buying the best way to maximize your return on ad spend (ROAS). Well, the process is a little complex, but that is why programmatic advertising agencies exist. 

As data management and processing algorithms improve, the targeting capabilities evolve, programmatic digital advertising becomes more and more effective for advertisers and publishers alike. Let us see how programmatic advertising platforms can instantly elevate your advertising campaign.

• Turns multichannel into omnichannel

Programmatic advertising advantages are many but the omnichannel approach is what makes it unique. The number of channels the customers spend time on has grown drastically, and advertisers must be able to address them anywhere they are. Programmatic advertising permits brand advertisers to address customers on smartphones, desktops, tablets, and even TV at the same time. It is like cross-device digital marketing that helps coordinate campaigns and shows where the users respond to ads more actively. Similarly, for publishers, the programmatic platform can explore what is the most productive ground for their inventory monetization. 

• Precise audience targeting 

The cost for advertising makes a difference, especially when it comes to calculating ROI. If you put ads in front of the wrong audience, the returns will fall flat. Programmatic media buying agencies have strategies in place that seek to alleviate this, utilizing targeting methods that place ads onto websites based on various aspects. The aspects include audience demographics, location, purchase intent, household income, education level, behaviors, and interests. It enables media agencies to increase the likelihood of successful campaigns and ensures your ad placement in a spot that counts.

• Increased transparency 

Programmatic marketing offers a layer of transparency that traditional advertising cannot not offer. It helps you can see the exact websites your advertisements are reaching, the type of customer looking at your ad, and any additional costs associated with the ad space in real-time. This way, optimization can be made on the fly and can occur in a much more efficient and informed way.

• Increases audience reach

Another significant benefit of programmatic advertising is the potential audience reach. At any given time, there are around 3.5 billion people on the internet. That is a potential targeted reach of millions of people. It is always best to narrow that down to those ideal consumers, but this substantial potential reach is not only impressive but instantly trackable. As soon as your display advertisement is seen by the audience, advertisers can know how many impressions it served, who looked at it, where they were online, and so much more.

These are just a few of the many advantages that come with running programmatic advertising. 

If you are looking to implement programmatic advertising without the hassle of manually monitoring and optimizing your ads, then programmatic advertising services from Excellent Publicity can help boost your ad viewability rates. 

We are the top-in-class programmatic advertising agency in India that delivers a consistent brand experience during the course of the customer journey. Our expert team executes sophisticated digital media campaigns that exceed our client goals and expectations. Whether your brand is trying to build awareness, acquire more customers, or generate in-store sales, we invest your advertising money more intelligently, reach the most valuable audiences possible, and deliver meaningful ad experiences to customers.

What are the Advantages of Programmatic Digital Advertising?

• Campaign development and strategy

As one of the top programmatic advertising companies in India, Excellent Publicity understands that every brand or business is unique and so are their goals. Our online ad experts work closely with you to understand your needs and then develop a unique ad strategy based on your objectives and budget that help increase your ROI.

• Custom ad targeting 

To connect your brand to your ideal customers, our programmatic advertising company offers targeting options based on demographics, age, location, gender, interest, education level, behavior, mobile device, and more. In addition to this, we help B2B companies target their audience based on position, industry, company, company size, and company location. Our advanced targeting helps save your advertising money as you can avoid advertising to people who are not interested in purchasing your products or services. Moreover, with this service you can engage and exact audience without guesswork and wastage, evaluate market opportunities, plan segment-specific digital campaigns, and conduct meaningful competitor analysis.  

• Designing of ad creatives 

To help engage and convert your target audience, the experts at our programmatic advertising firm, develop and design ad creatives. We offer various ad sizes and formats to appeal to your audience, and our designing experts know how to create visually stunning appealing ads that lure your audience to click.

• Google Analytics integration and goal tracking

With our programmatic marketing service, you do not have to lift a finger to reap the advantages of A+ programmatic ads as we do all the work for you. Our experts help you monitor your ad performance and make needed optimization to drive better results with your programmatic ads as well as enhance your audience experiences. 

At Excellent Publicity, the best programmatic media company, we help you in every possible way to target your audience with our programmatic ad service. We help place your ads on various ad platforms. Some of them include Google Display Network, music app (Shopify, Gaana, Jio Saavan), Amazon Display, news platforms (India Today, HT, News 18), travel websites (Expedia, IRCTC, Ixigo, etc.) Digital TV (Hotstar, Voot, MXPlayer, etc.), digital out-of-home (DOOH), dating apps (Helo, Happen, OKC, etc.), sports platforms (Cricbuzz, NDTV Sports, etc.), Food apps (Zomato, NDTV Food, GoodFood, etc.), shopping (OLX, Ebay, Quikr, etc.), Connected TV, and more. 

Excellent Publicity, a leading programmatic marketing agency that helps you choose various programmatic ad options to grow brand awareness and increase ROI. Our team of experts provides you with the best programmatic ad rates to start branding. Contact us today to understand how we can help you execute your ads.