Advertising Rates in Zomato, Website

About Zomato Advertising:

Zomato is an Indian multinational restaurant aggregator and food delivery company founded by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato ads provides information, menus, and user reviews of restaurants as well as food delivery options from partner restaurants in select cities. As of 2019, the service is available in 24 countries and more than 10,000 cities. Zomato was founded as Foodiebay in 2008 and was renamed Zomato on 18 January 2010 as Zomato Media Pvt. Ltd. In 2011, it expanded across India to Delhi NCR, Mumbai, Bangalore, Chennai, Pune, and Ahmedabad. In 2012, it expanded operations internationally in several countries, including the United Arab Emirates, Sri Lanka, Qatar, the United Kingdom, the Philippines, and South Africa. In 2013, expanded to New Zealand, Turkey, Brazil, and Indonesia, with websites and apps available in Turkish, Portuguese, Indonesian, and English languages. And zomato advertisement increase  online visibility for your restaurant.

You Promote your restaurant or food business with targeted ads on Zomato. Reach millions of hungry customers and increase your visibility today.

Rates for advertising on Zomato

Zomato  follows the CPM Model ensuring that you are charged only when your Zomato ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Zomato advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on Zomato

Demographics: Target audience based on their age and gender

Geography: Target audience based on specific state or city

Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

Language: Advertising based on different languages preferred by your audience.

Devices: Targeting done based on the device audience use, right from affordable to premium devices.

Mobile Carriers: Targeting done based on audience preferred mobile carriers.

Custom Audience: If you have an existing audience that you'd like to reach out to onZomato  , you can do so with custom audiences. You can create a custom audience based on:

• Advertising IDs
• Email IDs
• Phone numbers

Why advertise on Zomato

Improved audience targeting

Zomato  provides an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point. This improved targeting helps you to show your ad to your targeted audience only.

Reach a larger audience

As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily.Zomato having million+ subscriptions which make your commercial reach broader viewers

More high-grade ROI

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand

High in demand

As OTT Platforms are high in demand, getting your advertisement featured onZomato would be a plus for your brand to reach the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

Read everywhere

Zomato supports multiple devices like mobile phones, computer screens, and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.

Better reach

Zomato  has a reach even in the distant parts of India, and all generations and divisions of the people, without any disparity.

Zomato Ad Formats

Pre-Roll Ads

These are 5-6 Seconds Video Clickable, Non-Skippable Ads, which play before the show/Movie Plays

Mid-Roll Ads:

These are 10 to 60 Seconds Video Clickable, Non-Skippable Ads, which play

During a Show/Movie/Live Sports Segment. 

In-stream Display:

These are 10 Seconds static slideshows just before the viewer enters stream/ during streaming ad breaks.

Spotlight Frames:

Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.

Why prefer working with Excellent Publicity?

1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.

Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.