Advertising Rates in IRCTC, Website

About IRCTC Advertising

Indian Railway Catering and Tourism Corporation (IRCTC) is an Indian public sector undertaking that provides ticketing, catering, and tourism services for the Indian Railways. It was initially wholly owned by the Government of India and operated under the administrative control of the Ministry of Railways but has been listed on the National Stock Exchange since 2019, with the Government continuing to hold majority ownership IRCTC was established on 27 September 1999, as a public sector undertaking completely owned by the Government of India through the Indian Railways. It is the only entity that is authorized to provide certain services to the Indian Railways, including online ticketing, catering, and selling drinking water on trains and at railway stations

Rates for advertising on IRCTC

IRCTC follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for IRCTC advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on IRCTC

Demographics: Target audience based on their age and gender

Geography: Target audience based on specific state or city

Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

Language: Advertising based on different languages preferred by your audience.

Devices: Targeting done based on the device audience use, right from affordable to premium devices.

Mobile Carriers: Targeting done based on audience preferred mobile carriers.

Custom Audience: If you have an existing audience that you'd like to reach out to on IRCTC , you can do so with custom audiences.

You can create a custom audience based on:

• Advertising IDs 
• Email IDs 
• Phone numbers 

Why advertise on IRCTC?

Improved audience targeting

IRCTC provides an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point. This improved targeting helps you to show your ad to your targeted audience only.

Reach a larger audience

As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily. IRCTC having 29 million+ subscriptions which make your commercial reach broader viewers.

More high-grade ROI

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand.

High in demand

As OTT Platforms are high in demand, getting your advertisement featured on IRCTC would be a plus for your brand to reach the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

Read everywhere

IRCTC supports multiple devices like mobile phones, computer screens, and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.

Better reach

IRCTC has a reach even in the distant parts of India, and all generations and divisions of the people, without any disparity.

IRCTC Ad Formats

Pre-Roll Ads: These are 5-6 Seconds Video Clickable, Non-Skippable Ads, which play before the show/Movie Plays

Mid-Roll Ads: These are 10 to 60 Seconds Video Clickable, Non-Skippable Ads, which play during a Show/Movie/Live Sports Segment.

In-stream Display: These are 10 Seconds static slideshows just before the viewer enters stream/ during streaming ad breaks.

Spotlight Frames: Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.

Why prefer working with Excellent Publicity?

1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.

2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.

3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.