Advertising Rates in Google, Website

About Google LLC Advertising

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Five companies in the American information technology industry, along with Amazon, Apple, Meta (Facebook) and Microsoft company's rapid growth since incorporation has included products, acquisitions, and partnerships beyond Google's core search engine, (Google Search). It offers services designed for work and productivity (Google Docs, Google Sheets, and Google Slides), email (Gmail), scheduling and time management (Google Calendar), cloud storage Google Drive, instant messaging, and video chat (Google Duo, Google Chat, and Google Meet, language translation Google Translate, and Jamboard, and photo organizing and editing Google Photos.

Rates for advertising on Google LLC

Google LLC follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Google LLC News advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on Google LLC

Demographics: Target audience based on their age and gender

Geography: Target audience based on specific state or city

Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

Language: Advertising based on different languages preferred by your audience.

Devices: Targeting done based on the device audience use, right from affordable to premium devices.

Mobile Carriers: Targeting done is based on audience preferred mobile carriers.

Custom Audience: If you have an existing audience that you'd like to reach out to on Google LLC, you can do so with custom audiences. You can create a custom audience based on:

Advertising IDs

Email IDs

Phone numbers

Why advertise on Google LLC

Reach a larger audience

As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily. Google LLC having 50 million+ subscriptions which make your commercial reach broader viewers.

Value for regional brands

As Google LLC provides a target audience as per geography and languages it is a boon for regional brands as wastage becomes minimum as compared to TVC or any other traditional mediums.

Use anywhere

Google supports multiple devices like television, mobile phones, computer screens, and laptops. The audience has the benefit to use anywhere on the go.

More high-grade ROI`

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand.

Improved audience targeting

Google LLC provides an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point,festivals. This improved targeting helps you to show your ad to your targeted audience only

High in demand

As OTT Platforms are high in demand, getting your advertisement featured on Google LLC Would be a plus for your brand to reach the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

Google LLC Ad Formats

Pre-Roll Ads

These are 5-6 Seconds Video Clickable, Non-Skippable Ads, which play before the show/Movie Plays

Mid-Roll Ads:

These are 10 to 60 Seconds Video Clickable, Non-Skippable Ads, which play

During a Show/Movie/Live Sports Segment.

In-stream Display:

These are 10 Seconds static slideshows just before the viewer enters stream/ during streaming ad breaks.

Spotlight Frames:

Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.

How Does Google LLC Advertising Work?

a. The mobile advertising network receives a request from the application on the user's smartphone to show an ad.

b. To choose the best and highest-paying ad, the ad network uses various algorithms.

c. The ad is then transmitted in real-time to the mobile app, where consumers may view it on their smartphone.

Why prefer working with Excellent Publicity?

1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.

2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.

3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.