Cinema Advertising

How does Cinema Advertising Work?

Cinema Advertising campaigns usually start on Friday and your ad will be played from the second show of the movie. Normally your ad would be played 4 times but in the case of blockbuster releases, the ad would be played 3 times a day. Although, despite all the things, It is important to remember that the frequency of your ad being played in theaters also depends on the package you opt for.

With this, It is important to keep in mind that a censorship certificate is required to play any kind of video in theaters that your advertising agency can help you with.

Types of Movie Theatre advertising

Forget just trailers! Movie Theatre advertising offers a diverse toolbox to capture your audience's attention. Here's a deeper dive into some popular formats:

• In-theater Displays
  • Imagine walking into the cinema lobby and seeing a life-sized stand showcasing your brand new sports shoes right next to the popcorn stand. Or maybe a giant poster featuring your latest phone model hanging prominently above the ticket counter. In-theater displays put your brand right in the path of moviegoers during busy times, sparking curiosity and creating a powerful physical presence that reinforces your brand image.
• Pre-roll Ads
  • Want to get your message across before the movie even starts? Pre-roll ads are like tiny commercials played before the trailers begin. They're short and catchy bursts of creativity designed to introduce your brand and pique interest before the main film starts. This format is perfect for creating a memorable first impression and priming viewers to be receptive to your brand as they settle in for the movie.
• Post-roll Ads
  • Think of these as leaving a lasting impression on your audience as they walk out of the theater. Post-roll ads appear after the credits roll, giving you valuable space to solidify your brand message in viewers' minds. This is a great format to use if you want to create a call to action, like encouraging people to visit your website, or leave them with a catchy slogan they'll remember. Post-roll ads capitalize on the positive feelings associated with a good movie, creating a strong emotional connection with your brand.
• Lobby Displays
  • These ads transforms the entire lobby into a captivating experience for your brand. Digital signage lets you use moving pictures and bright visuals to showcase product features, special promotions, or even interactive games to engage moviegoers as they enter and exit the theater.
    Of course, simpler displays like posters or strategically placed products can also be very effective. With digital signage, you can create a dynamic and targeted lobby experience, tailoring content to specific demographics or movies to maximize impact.
• Digital Signage
  • This isn't just about one screen! Digital signage lets you display targeted ads throughout the entire theater complex, reaching a wider audience. Imagine having different creative messages playing in the lobby, hallways, and concession areas, all tailored to specific groups of people or the kind of movie being shown.
    This flexibility ensures your message resonates with the right people at the perfect moment. Digital signage allows for maximum reach and ensures your brand is seen by a captive audience throughout their cinema journey.

Why You Should Choose Excellent Publicity as a Cinema Advertising agency in India?

At Excellent Publicity, we're more than just cinema advertising enthusiasts – we're Indian cinema advertising specialists. We understand the unique power of this medium in the Indian market and the nuances that can make your campaign a blockbuster. Here's why partnering with us is your ticket to success:

• Finding Best out of Cinema for you: We don't just place ads, we craft cinema advertising experiences. We'll help you navigate the Indian cinema industry, identify films that resonate with your target audience, and select the perfect format (think pre-roll ads for a high-energy action flick or in-theater displays for a heart-warming family film) to maximize impact.
• Precision Targeting for Maximum ROI: The Indian market is vast and diverse. We'll help you reach the right people, not just a lot of people. Through strategic planning and data analysis, we'll pinpoint the ideal combination of films, genres, and locations to ensure your message reaches your ideal customer. No more wasted ad spend – just targeted campaigns that deliver a high return on investment.
• The Power of Storytelling: Cinema is a storytelling medium at its core. We'll help you craft a compelling narrative for your brand that resonates with Indian audiences. Whether it's a humorous pre-roll ad or a visually stunning lobby display, we'll translate your brand message into an engaging story that sticks with viewers long after the credits roll.
• A Team of Cinema Experts: Our team is passionate about Indian cinema and the advertising landscape. We have a deep understanding of audience preferences, film trends, and the ever-evolving cinema advertising ecosystem. Partnering with us means you have a team of experts in your corner, working tirelessly to ensure your brand shines on the silver screen.

By choosing Excellent Publicity, you're not just buying advertising space, you're investing in a cinema advertising strategy designed to make your brand a household name in India. Let's create a campaign that's as captivating as a Bollywood musical and as impactful as a blockbuster release.

Where to find the best cost for Cinema Advertising?

The rates of Cinema Advertising vary depending on certain factors such as the city, the show timings, the popularity or the location of the multiplex, the length of your advertising, and many more.

You can contact Excellent Publicity to know the best rate for cinema advertising in India. With a tie-up of more than 5000 theaters across the country, Excellent Publicity offers you the best in-cinema advertising rates possible.

Timeline for Cinema Theatre advertising

Cinema advertising isn't like a quick social media post. To truly captivate audiences on the big screen, planning is key. Here's a roadmap to guide you through the process with the time required for each stage.

Step 1 (3-5 weeks): Pre-Production (aka. Showtime for Ideas!)

This is where the magic begins! Develop a clear advertising concept that aligns with your brand message and target audience. Define your budget, considering factors like desired film genres, screen locations, and ad formats (in-theater displays, pre-roll ads, etc).

Step 2 (2-4 weeks): Selecting & Finalizing Your Cinema Partner

Now this further contains two steps,

1. Agency Selection: Research and choose a reputable cinema advertising agency with experience in the Indian market. Look for an agency like Excellent Publicity, that understands your brand goals and can offer strategic guidance.
2. Booking Screens and Airdates: Once you've chosen your agency partner, work together to secure the ideal screens and airdates for your campaign. This will depend on your target audience and the films you want your ad to appear alongside.

Step 2 (3-4 weeks): Production for Your Ad!

Now it's time to bring your concept to life! Work with your chosen agency or a creative team to develop high-quality visuals and content for your chosen format. Remember, cinema is a visual medium, so ensure your ad is eye-catching and engaging. If you are going big by featuring a celebrity, make sure to add a buffer time in the production to avoid any delays due to availability issues.

Step 3 (1 week): Premiere Night: Launching Your Campaign

This is the time for campaign launch. The big day arrives and your ad hits the silver screen, reaching your target audience in a high-impact environment.

Step 4 (Throughout the Campaign): Monitoring and Optimization

Don't just sit back and relax! Track the performance of your campaign using metrics provided by your agency. See how your ad is resonating with audiences and make adjustments if needed to optimize results.
This timeline is a general guideline, and the specific timeframe may vary depending on the complexity of your campaign. But with careful planning and a reliable cinema advertising partner, your brand can take center stage and leave a lasting impression on moviegoers across India.