From Home Offices to Heartfelt Surprises, Mindfire’s Lockdown Love Sparks Success! A case study by Excellent Publicity

Client: Mindfire Solutions is a 21-year-old software development and IT services company that offers customized technological solutions to its clients worldwide. With a team of 650+ professionals, they cater to various industries, leveraging partnerships with global technology leaders like IBM, Microsoft, Apple, Adobe, FileMaker, and Java.

Campaign Objective: To understand the primary objective of this campaign, a little backstory needs to be understood. This dates back to the covid waves, back in 2021, where everyone was working from home under the given circumstances. On the company’s 22nd anniversary, they decided to give their employees a token of love. The objective of gifting joining kits was to enhance the bond between the company and employees. This encompassed reinforcing brand recognition, fostering enduring customer loyalty, and driving substantial growth in sales across its core service offerings, including web, mobile, social, cloud, and IoT solutions.

Magazine and timeline : The campaign was a huge success, and it took only a month in such a situation to execute and deliver these joining gifts door-to-door. ` The kit consisted of a Keychain, a Pierre Cardin Pen, a Diary that would remind the employees of the company’s efforts for a year straight, Boat’s Airdopes, a bottle, and a cup!

Campaign Details: The promotional gift input included 600 joining kits for their employees.

End results : The promotion for Mindfire - Burn Ignorance Company turned out to be a remarkable triumph, significantly enhancing the bond between the company and employees even in times like COVID. The campaign's effectiveness was evident.

Executive images:

Conclusion: You can get in touch with Excellent Publicity for help if you need more information about corporate gifting options. With years of marketing and advertising experience, we are the best partners to help you creatively increase your brand's visibility.
All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.