Client -Yonex is a globally recognized sporting goods company renowned for its commitment to innovation and excellence. With a rich heritage spanning decades, Yonex has established itself as a leading manufacturer of high-quality sports equipment and apparel, particularly in the fields of badminton, tennis, and golf. The brand's dedication to research and development, coupled with its emphasis on performance and design, has made Yonex a trusted choice for athletes of all levels, inspiring them to push the boundaries of their sports.
Campaign objective - The primary objective for Yonex was to solidify and expand its position as a market leader in the sporting goods industry. This included strengthening brand awareness, fostering customer loyalty, and driving sales growth across its key product categories, such as badminton, tennis, and golf. By leveraging its reputation for innovation, quality, and performance, Yonex aimed to enhance its market share and global presence while continuously inspiring athletes and sports enthusiasts worldwide.
Magazine and timeline - This campaign was executed through 2 LED screens in GVK One Mall, Hyderabad. All in all the campaign was a huge success and it was put in action from March 15th to the 30th, 2023.
Campaign details - The advertisement was executed in Hyderabad in GVK one mall. The hoarding type was digital screen advertising in the mall.
End results - The promotion for Yonex proved to be a resounding success, effectively raising brand awareness and driving sales growth. The campaign's impact was evident as it successfully reached the intended market, resulting in increased sales for Yonex's range of sporting equipment and apparel.
Execution images -
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