Why Advertise In Cultural Capital Of India: Kolkata
Kolkata, formerly Calcutta is the capital of West Bengal state. It is one of India’s largest cities and one of its major ports. The city is centred on the east bank of the Hugli River. It is the primary business, commercial, and financial hub of Eastern India. It is the third-largest urban economy of India. According to the 2011 Indian census, Kolkata is the seventh-most populous city in India and it the third-most populous metropolitan area in India. Kolkata is known as the "cultural capital of India" due to the city's historical and architectural significance. It was the birthplace of modern Indian literary and artistic thought. Kolkata is also called the "City of Furious, Creative Energy".
Demographics
- The population of Kolkata is 14.8 M as of 2020
- The literacy rate is 86.31 per cent according to the Census 2011 with the percentage of males and female being 88.34 and 84.06 respectively
- The most widely spoken languages are Bengali and English
Most Popular areas of Kolkata
- Victoria Memorial is a large marble building in Kolkata, West Bengal, India. The memorial lies on the Maidan, near Jawaharlal Nehru Road. It is dedicated to the memory of Queen Victoria, then Empress of India, and is now a museum.
- It is the largest museum in India where over 60 galleries are there that are divided into different categories like Artistic, Zoological, Anthropological, Artistic, Geological, and Industrial items.
- Howrah Bridge is the longest cantilever steel bridge in the World that connects Howrah and Kolkata.
- St. Paul’s Cathedral is a major tourist attraction of Kolkata. It offers a delight due to it being a historical landmark and due to its architectural style.
- Fort William is a splendid structure that covers a large piece of land with hundreds of arched windows with a fantastic garden. It is also named ‘Blackhole of Calcutta”.
Television Advertising in Kolkata
The general entertainment, sports, news channels, devotion are the most-watched. The most viewed television is in the local language Bengali. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, people happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
The top television channels in Kolkata are:
According to the BARC report, the top local language channels are:
| TV Channel | Genre |
| Star Jalsha | General Entertainment |
| Zee Bangla | General Entertainment |
| Jalsha Movies | General Entertainment |
| Colors Bangla | General Entertainment |
| Sun Bangla | General Entertainment |
| ABP Ananda | News |
| Zee 24 Ghanta | News |
| Kolkata TV | News |
| Calcutta News | News |
| R Plus | News |
Radio Advertising in Kolkata
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
Top radio stations of Kolkata are:
| Radio | Language |
| Radio Mirchi | Bengali |
| Big FM | Bengali |
| Friends FM | Bengali |
| ISHQ | Bengali, Hindi, English |
| Aamar FM | Bengali |
| AIR – Vividh Bharathi | Bengali |
| AIR FM - Gold | Bengali, Hindi, English |
| AIR FM Rainbow | Bengali, Hindi, English |
| Fever FM | Hindi |
| Red FM | Hindi |
Newspaper Advertising in Kolkata
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
The most read newspapers are in the language of Bengali and English. The Telegraph, The Statesmen, The Times of India, Hindustan Times, The Economic Times, Business Standard, The Hindu are major English language newspaper. The Bengali language newspapers are Anandabazar Patrika, Aajkaal, Bartaman, Sangbad Pratidin, Ganashakti, Daily Desherkatha, Ebela, Ei Samay, Asomiya Pratidin, Uttarbanga Sambad. Hindi Newspaper readership in Kolkata is Dainik Vishwamitra, Sanmarg, Chhapte Chhapte and Prabhat Khabar..
Outdoor and Transit Advertising
Outdoor advertising is also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. The city of Kolkata in West Bengal has one of the slowest moving traffic in India. People who usually travel daily can be reached out through outdoor and transit media.
The most common outdoor advertising in Kolkata are:
1. Hoardings
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glow Sign Board
6. Projection Screening
Transit Advertising
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding