Client - Vivo has been developing brilliant products based on design-driven value, with smart devices and intelligent services at the core of its business. It has also established an intelligent manufacturing network (including those authorized by Vivo) with an annual production capacity of nearly 200 million smartphones used by over 4 million users in over 60 countries/regions. There were three campaigns for Vivo, two for its products, the Vivo V25 and Vivo Y100, and one for one of its services, v shield protection. The first campaign promoted the Vivo V25.

Product - Vivo V25

Campaign objective - The major goal of the campaign was to increase footfall at all of Vivo's retail locations. Along with concentrating on proper brand positioning, their main goal was to raise brand awareness.

Influencer/s -

• Riya Tolakia
• Aanchal Shah
• Vishwa Joshi
• Smit Pandya
• Devarsh Dave

Social media and Influencer -The social media tool used for the campaign was Instagram, and it was carried out during Ganesh Chaturthi and Navratri 2022.

Campaign details - Each of the influencers posted a 30-second reel on their Instagram page. The influencers went to the stores in person, and the salesperson there went through all of the phone's features with them so it would appear more genuine and real. so that the video interacts with the viewer's emotions and looks realistic.

End results - The campaign was a big success since it helped them build brand awareness and increase footfall at their retail stores. The campaign was able to emotionally connect with the audience due to the combination of humorous and engaging video ads, and as a result, they were able to increase their brand recognition significantly.

V SHIELD PROTECTION

Policy/Service - Vshield Protection Policy

Campaign objective - The main goal of the campaign was to inform and promote their "V Shield Protection" policy, which offers both liquid and damage protection. The intention was to tell everyone—Vivo users and non-users—about this offer so that they could take advantage of it and safeguard their phones from damage.

Influencers - Jesus Mehta and Devarsh Dave

Social media and Timeline - The social media tool used for the campaign was Instagram, and it was carried out from Mid January 2023.

Campaign details - Each influencer posted a 30-second video to their individual Instagram pages. Influencer Jesus Mehta came up with a creative rap to explain the policy, whereas Devarsh Dave chose to make a comic skit video.

End results - The campaign was a big success since it helped them build brand awareness and increase footfall at their retail stores. The campaign was able to emotionally connect with the audience due to the combination of humorous and engaging video ads, and as a result, they were able to increase their brand recognition significantly.

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