Advertising in Star Plus HD
Key Insights
ChannelGenre Entertainment Language HindiAdvertising Options in Star Plus HD
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Star Plus Advertising
With over 137631290 monthly viewers,Star Plus Advertisements provide brands with a variety of ad formats as well as time slots. The Star India owned subsidiary of Walt Disney has accumulated a high market value and also brought international format shows like MasterChef and Kaun Banega Crorepati to Indian TV screens.
Broadcasting everything from family dramas, comedy, reality, crime shows, and animated series to religious shows, Star Plus caters to a virtually endless horizon. We, at Excellent Publicity, have made a name for ourselves in optimal Star Plus advertising, along with promotions on many other TV channels. Speak to our team for top-of-the line marketing campaigns.
Which Brands Categories Will Be Benefitted by Advertising on Star Plus?
Due to their extensive reach, advertising on Star Plus can be beneficial for multiple segments, including:
- Household Names: A diverse range of brands including Lizol, Bajaj Electricals Ltd, Nykaa among others with their products widely used in almost every household, have reaped benefits of television advertising with significant recorded boosts in ad volumes
- Vehicles: With most of the targeted groups being from various NCCS socio-economic backgrounds, Star Plus advertisements are perfect for building brand awareness for automotive brands too.
- Online Shopping: Firms like Amazon, Snapdeal and Flipkart, though popular on their own, often leverage Star Plus to promote their services and products through TV.
- Consumer Packaged Goods: Star Plus is one of the most prominent TV advertising platforms, with FMCG brands such as Nestle Ltd and ITC Ltd boosting their ad volume by over 22%.
Looking for a TV advertising agency? Contact us at Excellent Publicity today to take your brand promotions to the next level.
Cost of Advertising on Star Plus
Star Plus advertising rates are flexible and vary depending on the delivery slots, with the numbers being the highest during the afternoon programmes. These ads function on an infrastructure of advertising for clients who commit a minimum outlay and airtime consumption on a particular programme.
Feel free to reach out to Excellent Publicity for the best advertising rates for television advertising. We are happy to help at any and every step of the way.
How Can Excellent Publicity Help You Book the Ads on Star Plus?
As a market leader in media planning and buying with 11 years of rich experience, Excellent Publicity is your go-to digital advertising agency. Here’s how we’ll help you:
- Requirements: Contact our team to discuss the needs for your campaign.
- Shape the Project: Choose the suitable ad format, campaign duration and scheduling as per your target audiences.
- Best Rates: Get the best deals in the Television branding industry with value-driven services.
- Set Your Campaign in Motion: With your inputs in the ad creative, we will launch your brand on TV considering your selected criteria.
- Audit: Get accurate reports on the performance of your brand to track your progress.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.