The Cable News Network (CNN) is a global news-based paid TV slot settled in Atlanta, United States. It is a part of AT&T's WarnerMedia. It was established in 1980 by American media owners Ted Turner and Reese Schonfeld as a 24-hour link news channel. The organization is known for its emotional live inclusion of breaking news, some of which has drawn analysis as excessive sentiment. The channel claims to be "The Most Trusted Name in News".

Why advertising in CNN can increase your brand awareness

CNN makes for an excellent choice to advertise your product/service because of the following features it offers:

• Excellent viewership numbers

  With millions of viewers, CNN is an ideal channel to advertise a product. A majority of English-speaking audiences opt for CNN to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.

• Growth in English news viewership:

  Over the past year, people have been opting to watch more and more English news channels and therefore don’t mind paying a little extra to have a thrilling experience. In such a case, CNN is ought to grow more in the near future. Hence, it is undoubtedly the best choice for a brand to catch its audience’s attention.

• More creative freedom

  CNN gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, CNN allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on CNN :

These features of CNN makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on CNN
• CNN has extensive viewership across all age groups
• CNN Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• CNN Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on CNN

These are the possible ad formats for advertising on the platform of CNN :

• CNN Video Ads:

  Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• CNN Aston Bands:

  Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• CNN Brand Integrations:

  This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on CNN

On CNN, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on CNN as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://cnn.com/

How to select the right agency for advertising on CNN :

Media Agency plays an important role in an advertisement in CNN. As Excellent Publicity being a media agency we figure out that is CNN a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on CNN

• Share your requirements for advertisement on CNN
• Approach our efficient planners and executors and share your requirements for advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on CNN.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

CNN advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

• Q1. What will be the rates for advertising on CNN?

  You can contact our agency regarding the rates on advertising on CNN, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

• Q2. How many people will be able to see my ad on CNN?

  Advertisement reach depends upon your campaign duration and your overall budget for the ad.

• Q3. Is agency necessary for advertising on CNN?

  Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

• Q4. How will I know if my ad was run on CNN?

  You will receive the Telecast Certificate from our end after the completion of the campaign.

• Q5. Can I choose to advertise on a particular show on CNN?

  Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.