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Best Transit Advertising Agency in India
Every small business owner needs to have a well-planned marketing strategy that helps them in development and evolution. Many various types of advertising may be used in a company strategy; however, some strategies may be more effective than others. Based on your product and the audience you want to reach, transit advertising might be a viable marketing option for your small business.
Advertisements put in or on modes of public transport or in public transit zones are referred to as transit advertising. Advertisements can be put on the sides of buses, trains, and cabs, as well as inside subway carriages, bus stops, and along with railway or bus platforms, using this technique of advertising. The primary goal of transit advertising is to reach out to passengers and connect them with your brand.
Excellent Publicity is taking the help of all the transit advertising methods to make sure that your brand can be promoted in the best way. We promise that our team will always be ready to help you out by creating the most amazing advertisements to gain recognition amongst people.
Know More About The Transit Advertising Agency
Also known as advertising, using transport is a type of marketing method that uses different modes of transportation. From buses, rickshaws, trains, to trams, there is so much being included under the banner of transit advertising. Experts say that 'Having a business about which no one knows is of no use.' The notion that advertising is highly crucial for businesses is undeniable, which is why companies have come up with many more inventive ways to advertise their products.
Transit advertising is certainly one of the many ways to advertise a service or product and has been popular for a long time. Do you remember that advertisement of your favorite shoe brand on the bus when going to college? That is, after all, Transit advertising. For those who are interested, let us go through the notion of transit advertising in further depth.
Transit advertising might take the shape of images, basic text, or other visual data. Some firms choose to deploy LCD screens or plasma TVs strategically positioned inside buses and trains to display digital ads. Some companies even have interactive advertising where interested customers may scan a code and see the ad on their phones. The ultimate objective of transit advertising is to capture your prospective customer's attention and make them aware of your goods.
Importance of Transit advertising
Transit advertising is one of the biggest advertising tools in the United States and Europe. It is simply impossible to avoid or neglect this advertising channel. Here are some eye-opening stats:
- Approximately 30 million people see different ads on buses every week.
- 98 percent of the population is exposed to OOH advertising (transit advertising is a category of OOH advertising).
- According to stats, 83 percent of people remember OOH advertising which they see 30 minutes before shopping,
- Most adults spend 70 percent of their time away from their homes.
Excellent Publicity – Reputed Transit Advertising Service Provider
For a variety of customers, Excellent Publicity has created and managed transportation advertising campaigns. From interior, exterior bus advertisements to subway advertisements in big metro regions is handled by us. We also monitor the campaign to assess the results because transit advertising isn't just about producing the ad and putting it up. We know what it takes to make your transportation advertising campaign a success. Your audience will notice your brand if you combine eye-catching design with carefully placed placement. Let Excellent Publicity manage your transport advertising while you focus on serving more clients.
Transit Advertising Rates
Compared to other advertising services such as television, the internet, and radio, the transit advertising rates are significantly lower. Many marketers prefer transit advertising over alternative media options. The easiest, quickest, and most cost-effective way to reach thousands of people is to advertise on transportation vehicles.
Transit advertising is a great way to get the attention of commuters who travel by train on a regular basis around the city. We advertise on automobiles throughout India to guarantee that as many people as possible see your business. The transit advertising rates provide you a lot of exposure in one place. This type of advertising is inexpensive and gives excellent visibility to your business. Advertising on the vehicles allows you to reach a significantly bigger audience. Its advertising reaches a large and far-reaching audience.
Transit advertising offers a wide range of campaigns to meet your needs and objectives. For all bus advertising initiatives, Excellent Publicity is the first option. With PAN India exposure, we provide various sorts of bus advertising solutions to our clients. Call right now to receive the best rates in your area. When compared to other forms of advertising, this one is the most cost-effective. It is the most effective way to market your business and raise awareness.
Different Types Of Transit Advertising
There are two types of transportation advertising in general.
- Indoor
Ad placement in the inside of buses, taxis, trains, and other forms of public transportation is known as indoor transit. If you have experienced riding a commuter bus, you would have seen advertisement cards placed on the luggage area and above the seats. These cards promote a variety of companies, including restaurants, motels, food chains, television and radio stations, and other goods and services. Apart from that, electronic message boards are a new addition to indoor transit advertising. Companies may now run advertisements in the form of videos and audio to communicate a larger message.
- Outdoor
- Posters for public transportation
- It is not a new notion to advertise on the outside of transportation vehicles. In the shape of posters, advertisements are displayed on the sides of buses, taxis, and other vehicles. However, the electronic message boards/LED panels that are currently placed on the surfaces of modern buses and taxis are a noteworthy innovation.
- Posters for the Platform, Terminal, or Station
- Brands advertise on subways, bus stations, airline terminals, and other public areas, as the name indicates. They may be utilized in a variety of ways, including island exhibits, floor displays, and electronic billboards. Because of their sheer inventiveness, several businesses have taken outdoor transportation advertising to a whole new level.
Why Is Transit Advertising An Effective Way To Advertise?
Advertising on public transportation is deliberately placed to surround people as they ride. There are also new alternatives, such as ridesharing, delivery, or high-mileage commuter cars, where you may advertise. As people travel and go about their everyday lives, the marketing message follows them. One of the advantages of transit advertising is that the message cannot be ignored in the same way that an internet campaign can. A transit advertisement's huge, bright style guarantees that it is noticed. Transit advertising provides the extra benefit of ad size and position flexibility, as well as exclusivity in that advertising space.
Why Choose Us For Transit Advertising?
Excellent Publicity has worked hard over the years to establish relationships with over 1000 advertising and marketing companies in all of the country's major cities and even rural areas, making it easier and faster for us to book advertising sites, provide legal aspects of advertising activities such as formalities and clearances, and provide secure advertising.
We have competence in various types of traditional and non-traditional advertising solutions and provide advertising services to all of the country's main cities and towns. The key to a successful non-traditional advertising campaign is to catch the audience off guard with unique creativity, memorable slogans, and ad size and placement that stand out. We execute transit advertising in India's most competitive cities, such as Delhi, Mumbai, Hyderabad, Pune, Indore, Chandigarh, and Kolkata. To learn more about the most recent branding strategy, our work process, the related charges for various branding alternatives in transit advertising, you may also write to us at a company if you want to have a more in-depth conversation with one of our supervisors.
Features of Transit Advertising in India
It Is Possible To Choose a Target
With transit advertising, the client may not only select the stations and lines from the region they will cover, but they can also filter the target based on station and line user characteristics, allowing for efficient and effective solicitation in accordance with the advertisement's objective.
Broad-reaching media with a high rate of encounters
When traveling to work, school, or just going out, the railway is the most common mode of transportation. Transit advertising, which uses media within railway stations and trains, is a kind of communication that provides a dependable point of contact in the everyday lives of city inhabitants.
Performs exceptionally well in the repeated solicitation
Many business people and students ride the train at the same time every day, which means they will see the advertisement several times throughout the time it is on display, making a lasting impact and increasing recognition.
Customers See Advertisements Near the Point of Purchase
When a person walks out to shop, one of the first things they encounter is transit advertising. It is simple to immediately affect the consumer's activities, and it is feasible to lead to real purchases since the customer meets it someplace close to 'selling places' such as stores in a station or amenities near the station.
Attractive by nature
Transit advertising is a medium that customers encounter in a limited and confined space, such as the inside of a station or train, it differs from smartphones, magazines, and newspapers, which people can control their viewing, and the advertisement is effective because it is naturally eye-catching.
There is a word-of-mouth information effect
Since people can access SNS from portable devices, which do have solid compatibility with transit advertising, advertisements with a strong impact and campaigns with a unique setup can spread widely as a topic in a short time through word of mouth, even when displayed in a small area or period of time.
Various modes of transit advertising
Mobile billboards draped across the visible sides of local delivery trucks are known as truck side advertising. With big size ad space on the sides of commercial trucks, they are a strong instrument for strengthening your brand. These high-impact advertisements assure brand awareness throughout a market, state, or even country.
Consumers are met by delivery vans at the time of purchase. Your consumers should be targeted wherever they are. Truck side advertising is easy to see from a distance and sits above traffic, giving your message the most exposure possible. It is feasible to reach as many people as broadcast and traditional out-of-home media by advertising on numerous trucks.
Advantages of Transit Advertising
Transit advertising on college campuses is an effective approach to reach a large number of students and build brand awareness. Here are a few advantages of transit marketing
Frequency
Riders are exposed to transit ads more frequently as a result of their regular routines of taking the bus, subway, or train to class or work. For example, if a person takes the subway to work and back every day, he or she will view the advertising around 20-40 times a month. The high frequency of exposure is exacerbated by the placement of the shelters or pauses. As a result, marketers would do well to put their ads on or near campus shelters, where many students stroll to and from every workday and weekend.
Geographical Area
Local businesses, in particular, may use transit marketing to attract the millennial population's target demographic. Buying a bus shelter or a bus ad on college campuses or in areas with big college student populations is a simple method to expose your brand to the exact group of college students you want to target.
Exposure
One of the primary advantages is the increased duration of exposure to a transit advertisement. Commute times to and from campus, as well as to and from dorms and off-campus housing, provide enough opportunity for your message to sink in. Riders are more likely to view advertising more than once since they are effectively a captive audience with nowhere else to go and little to do while waiting for public transportation. Furthermore, transit advertising exposes your brand and message to a large number of people. College students, particularly in major cities, frequently use public transit to move around campus or to and from other places.
Timeliness
Many students take public transportation to go shopping or to other areas where they may spend money. Having your advertisement selling your goods or service on or near a specific local retail place is a timely communication component.
It cannot be overlooked
Travelers in a bus, cab or train are forced to look at the advertisements around them, and they can't turn away as they can with television channels or radio stations. For example, passengers on buses have nothing better to do than read the bus advertising that hangs in front of them.
Impulse Purchases and Just-in-Time Ads
When people travel, they typically shop. The high recall value of your advertisement may convince consumers to buy your products. Customers may also be caught on a bus route that passes by a certain shopping area, providing you with the benefit of just-in-time advertising, prompting them to remember your bus advertisement and purchase your items as they shop.