Advertising in AIR FM Local - 103, Kolkata
AIR FM Local - 103.1 is present in Kolkata and is one of the best radio advertising station. It covers a good demographic part over the town. Previously known as FM Metro, the group of stations was renamed FM Rainbow in 2002. All India Radio, or AIR, is a government-owned corporation that runs the group.
Key Insights
Audience Matured Frequency 103 Language Bengali,Hindi Rank 12 Station AIR FM Local Tier Tier 1Advertising Options in AIR FM Local - 103, Kolkata
Ad Spots
- Prime Time, Non-Prime time
- Popular Programs for Radio
- Free jingles, RJ mentions
About AIR FM Local - 103, Kolkata
All India Radio is the largest radio network in the world, and one of the largest broadcasting organisations in the world in terms of the number of languages broadcast and the spectrum of socio-economic and cultural diversity it serves.
Rates for Advertising in AIR FM Local - 103, Kolkata
Radio advertising price in India differs for various channels. You can contact our agency and we can provide you with the lowest possible rates for radio advertisements for highest possible audience reach. You can refer our rates for advertising in radio here: https://www.excellentpublicity.com/radio. The radio advertisement rates given here are per second for the ad. For example, the radio advertising rates is 33₹ per second, so for your 10 second advertisement it would be 33₹ * 10 = 330₹ for playing your ad once on radio.
Radio Ads Scheduling
- Radio Advertisement at different time
- Prime Time
- Non-Prime Time
- TV Advertising on Weekends
Time slots to advertise on AIR FM Local - 103, Kolkata
| Time | Time Zone | About |
| 7:00 AM – 11:00 AM | Morning (Prime Time) | The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning. |
| 11:00 AM– 5:00 PM | Afternoon | The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot. |
| 5:00 PM – 10:00 PM | Evening (Prime Time) | The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening. |
| RODP | Equal Division of Ad slots in Morning, Afternoon & Evening drives | In RODP the advertisement slots is divided equally in morning, afternoon and evening drives |
| ROS | All Day | In ROS the advertising time is allocated where it seems fit during the entire day. |
Types of Radio Advertisements in AIR FM Local - 103, Kolkata
Types of Radio Advertisements in AIR FM Local - 103, Kolkata
- FCT (Free Commercial Time)
- RJ (Radio Jockey) mentions
- Radio Sponsorships
- Radio Jingles
- Radio Testimonials
- Time check
- Roadblock
- Contests
- Interview
- Studio Shift
- RJ Visit
- Digital Promotion
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
Receive the best quotes
We provide lowest assured rates with best services for Radio Stations across India.
Get the audio creative produced
Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
Go Live
See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
Track a campaign
Receive log reports during the campaign period.
Receive proof of execution
Receive Broadcast Certificate after the completion of your campaign.
Frequently Asked Questions (FAQs)
Yes the ad spots can be played only on weekends and even on alternate days.
We providelog reports during the campaign and Broadcast Certificate 30 to 45 days after the completion of campaign as a proof for the ad spots being played as scheduled.
The script is provided either by advertiser or we will provide it howsoever the advertiser demands and the script can be changed until the advertiser is not satisfied with the same.
The audio creative is provided either by advertiser or it will be providedby us free of cost if the campaign cost is more than Rs. 30,000.Generally it takes 2 working days to produce an audio creative.
The advertiser has to provide the creative along with the confirmation two working days before the commencement of a campaign.
The ranking of radio stations has been decided according to the popularity of RJs, listenership numbers of a particular radio station and an overall brand recognition.
Yes there can be a 1 minute long audio creative.
Yesyou can select a specific RJ with extra costassociated with it.
The duration of Sponsorship tags is 5 seconds, RJ mentions is 45 seconds and Contests is 90-120 seconds approximately.
The average repetition should be 30 per day and the campaign duration should be 1 month for a campaign to generate effective results.
There is no proof for Sponsorship tags, RJ mentions, contests and interviews however some radio stations do provide recordings for the same on advertiser’s demand.
Yes it is possible to do RJ mentions, contests or interview based campaign. The costing would differ accordingly.
The minimum duration of the audio creative is 10 seconds.
The ideal time band is prime time that is morning drive and evening drive.
The ads usually play when they are scheduled but if for some reason it gets skipped then that day is compensated and the campaign will be extended for a day.
You should choose minimum top 3 radio stations of a particular city to have a successful campaign on board.
The frequency of radio stations reaches up to 45 kilometres approximately and covers the surroundings nearby cities.
Yes the contest can be customized only if the campaign volume is more than 5000 seconds.
Yes you can get log reports on a daily basis. Although the log reports are provided by radio stations and not all radio stations provide the same.
Yes you can change the audio creative midway in the campaign. The creative has to be provided before 2 working days.
Yes you can book a radio campaign for 6 months or more howsoever longer your product or services demand a market presence.
Yes you can choose the ad position, the first two and last two positions in ad break gain maximum audience attention but for those time slots premium charges will be applicable approximately 50% to 100%.