TV revenue is expected to rise following the implementation of the New Tariff Order.

TV revenues are anticipated to increase in 2023 as a result of the broadcasters' price increases following the implementation of NTO 3.0.

In the last few years, Television distribution revenue has been on a downward trend, but 2023 could see a rise. The experts are anticipating an increase in TV distribution revenue as broadcasters have hiked channel prices following the new tariff order (NTO 3.0).

Apart from FreeDish's phenomenal growth, the rise of Connected TV (CTV) and OTT has had an impact on the growth of Pay TV. However, with the increased price of TV channels this year, TV distribution revenues may rise.

Other opinions suggest that there aren't high expectations for pay TV because connected TV and free-to-air (FTA) channels are seeing significant growth in subscribers and revenue.

The number of linear pay subscribers is not growing, and the industry is declining, but the good news is that CTV and FTA are growing rapidly. PayTV's overall household numbers are stagnant, whereas CTV's household base numbers are growing.

The NTO 3.0 is likely to increase TV revenue, but only due to price increases, not an increase in the number of households. It may not be a significant increase, but a small rise of 2–3%.

This year's increase in subscription revenue will be solely due to the broadcaster's price increase, and subscribers may not increase or increase only slightly if offered discounted price packs.

Some experts believe that raising the price will not change the downward trend in television distribution revenue.

Big events, especially big sporting events like the upcoming ICC Men's Cricket World Cup, can increase the number of subscribers and, as a result, revenue.

The new tariff order (NTO 3.0) was introduced by TRAI in November of last year, resulting in a price increase for broadcasters effective February 1st.

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