Author: Karan Tanna
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Bas Aao #FreeMeinDekhteJao’ Campaign By Disney+ Hotstar Is All Set To Skyrocket Viewership
In anticipation of the highly awaited Asia Cup 2023, Disney+ Hotstar has revealed its latest campaign, titled 'Bas Aao. #FreeMeinDekhteJao', centered around its offering of 'FREE on mobile'. The streaming platform has taken a significant step by removing its paywall for mobile and tablet users, granting them access to both the Asia Cup and the ICC Men’s Cricket World Cup for the current year.
Jio Cinema & World Athletics Championships Budapest ’23 locks deal for Live Streaming
Viacom has announced that it has acquired the exclusive rights to livestream the World Athletics Championships that are being hosted in Budapest in 2023.
Vi's Network Upgrade: Harnessing Mumbai's Dabbawallas for Unstoppable Connectivity!
Vi recently collaborated with the strongest and oldest human network, Mumbai's Dabbawalas, for an experimental campaign to test the quality of their GIGAnet networks.
Expecting lower premiums, BCCI lowers the base price for TV and digital rights.
Responding to the changing cricket landscape, the Board of Control for Cricket in India (BCCI) has made significant changes to its pricing strategy for media rights and title sponsorship rights.
Thums Up kicks off the World Cup advertisements with the 'Toofan Uthao, World Cup Jao' campaign.
Thums Up, the official beverage partner of the ICC, is set to ignite the passion of cricket fans with its latest campaign, ‘Toofan Uthao, World Cup Jao.'
Closing Q2 at $32 billion, Meta exceeded its expected growth.
Meta exceeded its projected revenue of $31.06 billion by earning $32 billion. In addition, Meta forecasts revenue for the current quarter to be between $32 and $34.5 billion, compared to analysts' previous expectations of over $31.2 billion.
Elon Musk says goodbye to the blue bird and rebrands Twitter to "X"
It is a known fact that Elon Musk enjoys tweeting. Sometimes his tweets make you laugh, and sometimes they force you to think about what goes on in his mind during the whole day! But one way or another, his tweets are always noteworthy.
TV revenue is expected to rise following the implementation of the New Tariff Order.
TV revenue is expected to rise following the implementation of the New Tariff Order.
Meta launches "Thread," a Twitter rival.
The cage fight may or may not take place, but Mark Zuckerberg undoubtedly delivered the opening blow with the introduction of Thread.
Excellent Publicity’s excellent execution behind the viral "I’m sorry, Sanju..." billboard
People go to great lengths to apologize to their loved ones. Some apologize via text, while others apologize in person; some apologize with a gift, while others with a bouquet of flowers.
Premium OTT Platforms Yield Higher Product and Brand Recall, Study Finds
A recent study by the Association of Video-On-Demand Services in Asia (AVIA) has revealed that advertisements showcased on premium Over-The-Top (OTT) platforms have significantly higher product and brand recall compared to smaller mass-market services.
Asian Paints and Amazon Join Forces to Reinvent Post-Delivery Experience through Branded Packaging
Asian Paints has partnered with Amazon ads to re-conceptualize parcel packaging to enhance the post-delivery customer experience.