Excellent Publicity’s excellent execution behind the viral "I’m sorry, Sanju..." billboard

People go to great lengths to apologize to their loved ones. Some apologize via text, while others apologize in person; some apologize with a gift, while others with a bouquet of flowers. But A husband from Noida took the apology to an all-new height, literally.

A businessman in Noida hired Excellent Publicity to put up a couple of billboards on the Noida Expressway to apologize to his wife. The text on the hoarding read, "I’m Sorry, Sanju. I will never ever hurt you again, your Sush," with childhood pictures of both Sanju and Sush.

The hoardings were placed on different lanes of the Noida Expressway in such a way that they could be seen while driving both ways, going and coming back. He wanted to put up eye-catching hoardings on the Noida expressway, which was his wife's daily route.

The hoardings were designed following the businessman's specifications. The hoarding campaign began on June 13, 2023, and was scheduled to last 15 days. On June 27, 2023, the final day before the hoardings were to be removed, the campaign went viral on the internet.

Millions of people viewed the viral hoarding across digital platforms, and it generated a variety of reactions.

However, this hoarding campaign made everyone aware of how traditional marketing is still relevant and how beneficial it can be for brands when executed brilliantly, as Excellent Publicity did.

For such brilliant campaign executions, Reach out to us at Excellent Publicity.