Jio Cinema & World Athletics Championships Budapest ’23 locks deal for Live Streaming

Viacom has announced that it has acquired the exclusive rights to livestream the World Athletics Championships that are being hosted in Budapest in 2023.

This championship will commence on August 19 and go on until August 27, when players throughout the world will compete. Viewers can watch the championship live on JioCinema

The Indian contingent will consist of 28 athletes, including heavy hitters like Neeraj Chopra and long jumper Murali Shreeshankar. Out of the 28 athletes, 15 will be experiencing Worlds for the first time. The Indian lineup looks very promising, and everyone is looking forward to their wins.

The viewership of last year’s World Athletics Championships crossed 3.2 million on the final day on NBC. And with JioCinema’s accessibility, it is expected to surpass the limits.

This year, as per the schedule of the World Athletics Championship 2023, most finals will be held on the 26th and 27th of August, which means that there will be huge demand from people to watch their champions online.

Right now, JioCinema is loaded with sponsor proposals where big brands want their advertisements to show up during the livestream. Excellent publicity is helping many such brands lock deals with JioCinema. If you also want to show your ads during the World Athletics Championships, then Excellent Publicity is here to help you.

On getting the deal for live streaming, Viacom18 Sports Head of Strategy, Partnerships, and Acquisitions Hursh Shrivastava said, “Securing the rights to the World Athletics Championships Budapest 23 is a testament to our commitment to offering top-tier global sporting properties to our viewers on their preferred platform with no barriers to access. Excellent Publicity is excited to offer fans a compelling presentation that includes exclusive peeks into the journey of India’s best athletes to the Championships alongside the drama and thrill of live action.”

To prepare for the huge demand during the World Athletics Championships live stream, JioCinema has set up alternate servers and other precautionary measures so that they don’t go down during peak hours.

Looking from another perspective, this move to acquire live streaming rights can be a game changer for Viacom as it will gain a huge section of viewership and onboard new users for JioCinema in the number of lakhs.

For advertising on JioCinema, you can contact Excellent Publicity to get the best deal out of your budget. And formore such news, stay in touch with Excellent Publicity.