Thums Up kicks off the World Cup advertisements with the 'Toofan Uthao, World Cup Jao' campaign.

Thums Up, the official beverage partner of the ICC, is set to ignite the passion of cricket fans with its latest campaign, ‘Toofan Uthao, World Cup Jao.'

With one of the biggest sporting events getting closer and fans' excitement reaching new heights, Thums Up's latest advertisement addresses the question that is on every cricket fan's mind: who will win the ICC Cricket World Cup 2023?

Cricket being one of the most popular sports in India, Thums Up capitalizes on the undying love of the fans, who also consider themselves to be cricket experts, in their campaign. Every passionate cricket fan has their own perspective on the upcoming world cup, and Thums Up seamlessly connects it with the excitement and anticipation leading up to the ICC Men's Cricket World Cup.

The campaign promises to connect with Indian fans on a deeper level. Thums Up's campaign, powered by data, technology, and content, positions itself as the nation's heartbeat during the ICC World Cup.

With the World Cup being held in India, the ICC's beverage partner invites fans to predict the winner. By purchasing Thums Up, the consumer can obtain a unique code and collect digital victory points, allowing them to watch the game live.

The Campaign celebrates cricket-loving India and the nation's unity, empowerment, and joy during the ICC World Cup. Thumbs Up's split can package adds excitement by representing the fans' dilemma in choosing the World Cup winner.

Tish Condeno, senior category director, Sparkling Flavors, Coca-Cola India, and South-West Asia, responded to Thumbs Up's integrated World Cup campaign, saying, "Amidst all the excitement of the World Cup this year, our campaign "Toofan Uthao, World Cup Jao" showcases India's love for cricket and insists fans support their favorite team."

Witnessing the passion of Indian cricket fans is always an exciting experience, but with the 'Toofan Uthao, World Cup Jao' campaign, the excitement can soar to new heights,'' said Harsha Bhogle about his association with Thums Up.

We all want our team to win the World Cup, but with the caliber and form of the other teams, this World Cup will undoubtedly be a nail-biter, as beautifully depicted in Thums Up's latest ad campaign for the ICC Men's World Cup 2023, 'Toofan Uthao, World Cup Jao.’

Follow Excellent Publicity for more industry-related news and updates.