Tata Play & FanCode Launch New Sports Streaming Platform for Ultimate Fan Experience

Tata Play has announced a strategic partnership with FanCode to launch Tata Play FanCode Sports, a new sports platform available to both direct-to-home and streaming subscribers. This collaboration aims to enhance the sports viewing experience by providing a diverse range of live sports content and exclusive coverage of major global tournaments.

Tata Play FanCode Sports will offer over 100 hours of live sports content every month. Subscribers will be able to watch top events like the Carabao Cup, Copa Del Rey, and Formula 1 races, including Lewis Hamilton’s much-anticipated Ferrari debut.

FanCode, a leading digital sports platform, brings its expertise in sports streaming and content delivery to the partnership. This ensures that Tata Play subscribers can access high-quality sports content with enhanced features such as match highlights, expert analysis, and real-time statistics.

Harit Nagpal, MD & CEO of Tata Play, highlighted that the partnership reflects Tata Play’s commitment to providing the best entertainment options for sports fans. He stated that the platform would offer seamless access to major sporting events, increasing engagement among viewers.

Yannick Colaco, Co-Founder of FanCode, expressed excitement about expanding FanCode’s reach through Tata Play. He emphasized that this collaboration will bring top-tier sports content to a wider audience and strengthen FanCode’s position in the sports streaming market.

The launch of Tata Play FanCode Sports signifies a major step in enhancing the sports viewing experience in India. With a strong lineup of sporting events and innovative features, the platform aims to become a go-to destination for sports enthusiasts.

Benefits of sports marketing

1.Wider Audience Reach 

Sports events attract massive audiences, both in-person and through broadcasts, helping brands reach a global audience and gain visibility.

2.Emotional Connection 

Fans have a strong emotional attachment to their favorite teams and players, making it easier for brands to build trust and loyalty through sports-related campaigns.

3.Targeted Marketing 

Sports marketing allows brands to target specific demographics based on the type of sport, event location, and fan base.

4.Increased Engagement 

Sports create natural opportunities for fan interaction through social media, contests, and live events, driving higher customer engagement.

5.Boosts Brand Credibility

Associating with reputable teams, leagues, or athletes enhances a brand's credibility and strengthens its overall reputation.