“Say It with Silk” Cadbury’s TVC campaign lets you express love effortlessly

This Valentine's Day, Cadbury Dairy Milk Silk is simplifying the art of expressing love with its new campaign, Say It with Silk. Remembering that the right words are hard to find for many, the brand has brought forth limited edition packaging that is a straight shot to the heart. Including prewritten love notes like "You are my love" and "You are special to me, Cadbury Silk allows consumers a straightforward, genuine gesture of saying it with this gift of a heart blush colored Cadbury Dairy Milk Silk Heart.

The campaign is brought alive through a warm TVC about a penguin who finds himself unable to say what he truly feels. The initial gift lost, fate takes a turn for the better as a Cadbury Dairy Milk Silk Heart Blush reaches the penguin, providing him with an ideal means to convey his emotions. The film captures beautifully the notion that at times, it is the most simplistic acts that speak the most, reiterating that love should be best communicated through action rather than through words.

Nitin Saini, Vice President of Marketing at Mondelez India, said, "Cadbury Dairy Milk Silk has long been a part of Valentine's Day moments. This year, with Say It with Silk, we are making it even easier for young lovers to share their emotions, both through our packaging and the story we tell on screen."

The limited edition Silk packs are available at leading retail stores and e-commerce platforms, along with a 360-degree communication campaign, making sure the message of effortless love reaches hearts all over the country. 

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.