Let's get cooking! Prestige's outdoor campaign encourages home cooking this New Year

Prestige, India's most trusted cookware brand, brought its usual New Year cheer onto the streets by running a large format striking billboard amplifying its ongoing "Let's Get Cooking" campaign, against the current wave of food delivery apps where, at last, people are asked to forget all those take-aways and opt for home-cooked meals instead.

Launched on the eve of New Year's Day, the billboard, conceptualized by 22Feet Tribal Worldwide, forms a new variant of the campaign for the brand. Designed as a message that might strike a chord with urban India, it tastefully plays upon what is an inalienable collective frustration about delivery delays of food during the holidays. There's a funny line in the advert reminding them of home, the place where they would have a better-cooked festive cheer in control.

The creative move makes Prestige the first cookware brand to subtly join the conversation on food delivery however timely and relevant it becomes during the busy New Year's Eve rush. Hereby, the brand reiterates its commitment to conveying a healthier, home-cooked meal - while being joyful on this messy journey of cooking.

On and on, as the campaign goes into 2025, Prestige is pushing culinary creativity in the kitchen while inspiring a shift toward sustainable and fulfilling ways of enjoying New Year's festivities. This is a clever and impactful campaign by Prestige reminding us that sometimes the best meals are the ones made by our own hands.

Advantages of the outdoor advertising campaign:

More visuals:

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling:

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall:

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range:

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative outdoor advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.