Knauf India’s OOH campaign targets business travelers and builders at key airports

Knauf India is the leading building material and solutions manufacturer, which has recently launched an OOH campaign across several major airports in the country. Business travelers, architects, and builders will be its target audience through the campaign of this company highlighting the range of products, drywall systems, insulation solutions, and ceiling systems.

It banks on the volume of traffic through the Bangalore, Delhi, Hyderabad, Goa, and Mumbai airports. It ensures that digital displays there reach a cosmopolitan audience of professionals. At 35 lakh impressions in Bangalore, 60 lakh in Delhi, 20 lakh in Hyderabad, 5 lakh in Goa, and 55 lakh in Mumbai, this will be one major initiative.

Sumit Bidani, CEO of Knauf India, adds: "The campaign's significance is how much it says about our pursuit of innovation, coupled with being environmentally friendly. Airports form business hubs, so the possibility of meeting top professionals and decision-makers in those arenas is pretty exciting. In the process, it's an excellent opportunity to position ourselves within a better, more sustainable future for construction as well.

This campaign will strengthen Knauf India's brand presence and redefine the customer experience in construction. With its environmentally conscious, high-quality products, the company is well-positioned as a leader in the evolving landscape of India's construction sector.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased Footfall and Sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended Viewing Range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.