Godrej Properties launches bold campaign with a 10 minutes roadblock in Times Square

Godrej Properties Limited, a leader in Indian real estate development, recently executed the first-ever out-of-home campaign from their portfolio successfully, which was to be a landmark moment for the company in the global marketing space. It aimed at increasing awareness about the upcoming launch of a new brand and its project in association with non-resident Indians across New York.

Godrej Properties took up a 10-minute roadblock on The One, the largest and most recognizable digital screen in Times Square. This was a first for traditional real estate marketing, as Godrej Properties would reach thousands of people passing by, delivering the message in an unforgettable and impactful manner due to its high-profile location, being in one of the world's busiest commercial districts. The screen's massive reach and strategic placement ensured that the campaign captured unparalleled attention.

Adding another layer of magnification, Godrej Properties adopted more media outside Madison Square for the campaign so that it increased its footprint as well as brought a new meaning to the out-of-home advertising. As such, no prior campaign has marked this benchmark, as Godrej Properties is keenly focused on ideas over conventional marketing trends.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly create narratives, bringing even the simplest advertisement to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

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