Domino’s Combines Digital and Physical Ads for a Memorable Pizza Day Celebration

This National pizza day 9th feb, 2025, Dominos has taken this day to another level with interactive and out-of-the-box experience for pizza lovers. They have used the first-of-its-kind snapchat AR filter, eye-catching billboards, and creatively designed print ads, Dominos makes sure that pizza lovers see and experience pizza everywhere.

The campaign was not just limited to digital mediums, they brought larger-than life surprises to the streets. In Billboards Dominos has used shadows and spotlight to create a pizza slice visually, that helped in turning everyday spaces into Pizza. Meanwhile, newspapers in Delhi, Mumbai, Pune, and Bangalore have featured uniquely shaped print ads that resemble a pizza slice, making the experience both fun and engaging.

As a brand that introduced pizza to India, Domino’s is celebrating True Pizza Lovers (for those who find pizza-inspired moments in everyday life). The innovative Snapchat AR filter transforms triangular shapes into pizza slices, making the love for pizza more interactive and shareable. 

Domino’s Chief Marketing Officer, Chella Pandyan, shared his excitement: "Pizza isn’t just a meal; it’s a feeling. Through this campaign, we want to bring joy, creativity, and connection to every pizza lover out there.

The interactive nature of the campaign also emphasizes Domino's commitment about the use of the latest technology for enhancing customer experiences. By combining physical and digital touchpoints, the brand is offering fans a more engaging way to celebrate Pizza Day, taking full advantage of augmented reality and creative visuals. This combination ensures that the experience is not only memorable but also highly shareable on social media.

With an engaging mix of AR technology, billboard visuals, and print ads, Domino’s is ensuring that Pizza Day feels fresh and exciting for both new and loyal customers. The campaign reflects the brand’s ongoing efforts to stay innovative and connect with its audience in new and creative ways, making it a standout celebration this year.

Advantages of hoarding/billboard marketing 

High Visibility

Billboards are strategically placed in high-traffic areas, ensuring maximum exposure to a broad audience.

Memorable Impact

Creative designs and visuals can make a lasting impression, enhancing brand recall among viewers.

Engagement

Combining traditional billboards with interactive digital elements (like AR or QR codes) increases customer engagement and sharing potential.

Local Reach

Billboards can be targeted to specific geographic locations, reaching audiences in key areas that matter most for your business.

Cost-Effective

Billboards provide long-term visibility with a one-time setup cost, offering continuous brand exposure without ongoing effort.

If you want to leverage hoarding and billboard marketing to boost your brand visibility, engagement and innovative outdoor advertising, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.