Author: Mahima Vora
ITC's Mom's Magic Shifts Festive Focus to Inheritance Equality with "Will of Change"
With brands going all out on discounts during the festive season, ITC's Mom's Magic has caught eyeballs with a cause-driven approach. The brand has come up with its "Will of Change" campaign for the festive season, targeting the sensitive issue of inheritance inequality and biases against daughters in Indian families.
Burger King India launches festive campaign: #BurgerKingSwaadKaPatakha for Diwali.
This Diwali, Burger King India plans to light up celebrations with its innovative campaign: technology, tradition, and firework-inspired packaging on menu favorites. The fast food giant opens the gates of creativity, inviting customers to submit their best designs for exclusive, unique, firecracker-shaped packaging on any of Burger King's most popular items.
Netflix India launches heartfelt 'Har Parivaar Ke Liye' digital campaign for Diwali.
Netflix India has saluted Diwali by launching the emotional campaign "Har Parivaar Ke Liye.”This Diwali, Netflix India will usher in the festive season with a campaign called "Har Parivaar Ke Liye," moving beyond mere entertainment in the celebration of shared moments and storytelling.
Chinese Wok teams up with Bhool Bhulaiyaa 3 for a flavorful digital campaign.
Chinese Wok, one of the leading quick-service restaurants in India that specializes in Chinese food, announced it had tied up with its first movie integration ever with Bhool Bhulaiyaa 3, a much-awaited film.
PRISMOX debuts at Nexus Hyderabad: A new era in interactive retail advertising.
Nexus Hyderabad Mall has reached into the future of advertising by unveiling PRISMOX, India's first-ever twin-stacked anamorphic cuboids. Strategically situated at the very center of the mall, these state-of-the-art screens are set to change how brands connect with consumers as they deliver a simply stunning 360-degree distortion-free visual experience.
Syngenta's new TVC ad campaign promises 'Perfect Potatoes' for Indian farmers.
Syngenta brings to the market this exciting new TV commercial for Vibrance Premium, its premium seed treatment for potatoes, just in time for seeding. The language and reach of this ad in Hindi, Punjabi, and Gujarati will cover most local farming communities.
Milton's "Good News" campaign celebrates family moments around the dinner table.
The new "Good News" campaign of Milton is a respect for the prized moments that characterize the lives of families. It portrays dinner time as part of Indian households right moment when all of them have a seat and share their innermost stories and some significant news besides.
Viva ACP announces Anil Kapoor as its official brand ambassador
The global leader in the business of manufacturing aluminum composite panels, Viva ACP, has signed up Bollywood megastar Anil Kapoor as its first-ever brand ambassador.
Signify’s Dazzling New TVC Campaign Starring Rahul Dravid: "Hum raaton mein sooraj ugaate hain"
As the festive season knocks on the door, brands start ramping up their marketing efforts to capture the attention of consumers who have keen eyes on celebratory products and experiences.
Birju from Ganji Chudail is seen using Pilgrim for a major glow-up in the latest ad campaign
Popular animated character Ganji Chudail's refreshing, and quite unusual, association with skincare brand Pilgrim forms a two-part Instagram ad series that hits the beauty transformation in the spooky light of the deep darkness of night. The series, posted on Majedar Kahani's Instagram page, creates an interesting scene by adding humor, fantasy, and skincare elements into this captivating story.
Titan Unveils A Billboard with Motorized Moon Phases in Stellar Collection
Titan-the synonym for excellence and innovation, in order to introduce the new range 'Titan Stellar' came up with an amazing 40x40ft hoarding in Mumbai. It wasn't a billboard, it was an amalgamation of technological progressiveness and creative ideas in its design.
Parineeti Chopra Becomes La Pink’s First Brand Ambassador, Championing Eco-Friendly Beauty
This is one major step towards its journey, as La Pink signed Bollywood star Parineeti Chopra as its first-ever brand ambassador. This collaboration is perfect for the brand's eco-conscious values because La Pink is celebrated for 100% microplastic-free beauty formulations, strengthening its position as a leader in the sustainable beauty industry.