Milton's "Good News" campaign celebrates family moments around the dinner table.

The new "Good News" campaign of Milton is a respect for the prized moments that characterize the lives of families. It portrays dinner time as part of Indian households right moment when all of them have a seat and share their innermost stories and some significant news besides.

One Touch Casserole by Milton was a modern answer to the conventional question. Indian culture always linked the issue of communal food serving with hygiene, as mothers warn of "jhoothe haath" (dirty hands) in the procedure. Milton comes up with a casserole that can be opened merely using a finger without mess and thus makes meal times less hassling. Thoughtful designs depict how much Milton cares for its audience.

To underpin this feel-good message, Milton is taking the campaign to thousands of audiences through television, outdoor advertising, and in-store promotions. The festive season will see some interesting advertisements appearing on prominent television channels, and the roads in cities like Delhi and Mumbai will be strewn with eye-catching hoardings, besides in-store promotions and web presence via social media campaigns and influencer partnerships.

The "Good News" campaign by Milton celebrated not just family ties but the little joys of life. It said, Take a moment to appreciate your loved ones. Good news is around the corner, perhaps even with the new Milton innovation that will make your day-to-day routine shine brighter than ever before. Over 50 years of Milton, keep good news coming home.

Let's go through the benefits of OOH advertising.

Increased visibility:

Creative OOH ads are strategically placed along busy areas. Naturally, they therefore have a wide audience reach.

Wide reach:

OOH reaches a diversified demography, including those that may not be as accessible through other media. This wide reach helps make sure that a wide array of potential customers view the message.

Engagement and interaction:

As such, creative and interactive OOH ads may indeed offer unique engagement with audiences through the use of QR codes, integration with social media, or augmented reality features that beg people to interact with them. These can lead to further action and a more connected consumer with the brand.

Local targeting:

The OOH ads can be placed at strategic points to reach all kinds of target geographic locations or communities. It helps businesses get in touch with consumers in relevant areas.

If you want OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.