PRISMOX debuts at Nexus Hyderabad: A new era in interactive retail advertising.

Nexus Hyderabad Mall has reached into the future of advertising by unveiling PRISMOX, India's first-ever twin-stacked anamorphic cuboids. Strategically situated at the very center of the mall, these state-of-the-art screens are set to change how brands connect with consumers as they deliver a simply stunning 360-degree distortion-free visual experience.

The large cuboid was astonishing at 17 x 12 feet and weighed 5 tonnes. The smaller one stood at 12 x 9 feet and weighed 3 tonnes. The impressive structures were thus engineered with the latest in stability and engineering certification; therefore, they stood well above the ground for the maximum view from all angles. This enables retailers to show, almost instantly, the immediate outcome of their campaigns and new product launches in an engaging, interactive video format via a 20-second slot in a five-minute loop. The emphasis on teamwork and innovation also cements the commitment to enhancing the marketing efforts on the part of the mall and developing better customer interactions.

The PRISMOX cuboids will help brands have a sustainable platform and an exclusive opportunity to access consumer attention in one of the fastest-growing cities around the world. This innovative technology sets the benchmark forward to develop new benchmarks in retailing experiences to open up new doors to the limitless possibilities offered by interactive advertising.

Let’s have a look into the benefits of in-mall advertising:

Target:

The mall attracts shoppers from different groups; based on location, shopping, and behavioral interests, malls can provide the business with an opportunity to be targeted toward relevant demographics.

High footfall:

In fact, malls attract high footfall, and businesses can expose many people to advertisements; as such, the brand will increase in recognition.

Opportunities for engagement:

In-mall advertising will reach shoppers through interactive displays, digital signage, and promotions, thus facilitating immediate consumer interaction.

Proximity to Purchase:

In-mall advertising brings the brand closer to the point of purchase. Thus, there is a chance of impulse purchasing by customers.

Multichannel Integration:

The multichannel products offered through an in-mall advertising campaign can be integrated with internet and social media campaigns in order to get a holistic brand experience.

If you want in-mall advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.