Signify’s Dazzling New TVC Campaign Starring Rahul Dravid: "Hum raaton mein sooraj ugaate hain"

As the festive season knocks on the door, brands start ramping up their marketing efforts to capture the attention of consumers who have keen eyes on celebratory products and experiences.

Similarly signify has come up with the ts latest new television commercial featuring the legend of Indian cricket history ‘Rahul Dravid’ as its brand ambassador. The campaign theme is “Hum Raaton Mein Sooraj Ugaate Hain” which means “We Bring the Sun to Life at Night” that perfectly resonates with the spirit of celebration, innovation and social connection while emphasising Signify’s commitment to brightening lives through their wide range of lighting products.

In this heartwarming TVC, Rahul Dravid is featured in different series of relatable scenarios, emphasizing the importance of light in transforming ordinary moments into extraordinary and light-hearted moments. The commercial showcases how Signify’s innovative lighting solutions brighten not only spaces but also uplift the spirit of joy and togetherness that aesthetically resonates with the festive vibes.

Each scene of the commercial draws attention to the substantial roleplay of Signify’s Product usage in everyday life, whether it’s about enjoying the joy of a well-lit gathering at the rooftop, the focused determination of a young athlete, office meetings or night-time road safety assurance. Rahul Dravid’s involvement represents the brand’s dedication to enriching lives and spreading cheer and happiness to people in multiple dimensions of life.

The most interesting aspect of this campaign is the phrase that has been used “Hum Raaton Mein Sooraj Ugaate Hain”. During the festive season, this message encourages viewers to think about how lighting can be used to create a warm and inviting ambience, perfect for celebrating memorable moments. Another aspect of the campaign is its time of launching the campaign strategy. Its launching during the festive season can influence the consumer's mindset to choose Signify as their go-to brand for buying lighting solutions to enhance their festive experiences.

As the campaign’s digital strategy extends beyond traditional television, it aims to create a brand community that fosters loyalty and visibility throughout the social media platforms. In conclusion, Signify’s new campaign strategy, featuring Rahul Dravid, stands out as a brilliant example of how brands can blend emotions, merging storytelling with innovative product promotion to create an unforgettable influence throughout this festive season. It serves as one of the heartwarming tributes to the spirit of hope and joy of Diwali. This festive season, by incorporating a strong message with a heartwarming visual narrative and collaboration with Rahul Dravid, Signify designed the campaign to shine bright in the minds and homes of consumers.

If you’re also planning to craft such a high-impact campaign strategy as Signify initiated but are not able to find the correct strategy partner, here you can schedule your consultation with Excellent Publicity. With us, your brand can shine more bright with success-driven advertising and marketing services.

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