Titan-the synonym for excellence and innovation, in order to introduce the new range 'Titan Stellar' came up with an amazing 40x40ft hoarding in Mumbai. It wasn't a billboard, it was an amalgamation of technological progressiveness and creative ideas in its design. This billboard shows the various phases of the moon. It catches the lunar cycle precisely, as it is how the watches in the Stellar line have inspirations from the cosmos and its galaxies.
Strategically situated in a high-activity area of Mumbai, this billboard catches the gaze of everybody passing by with its sheer magnanimity as well as the striking visual effect of the motorized moon. The change of the phases of the moon is symbolic of the complexity and beauty involved in the motion of celestial bodies, and that forms the very essence of the Stellar collection. Titan has attempted to marry celestial poise with the accuracy of the modern timepiece, and the campaign delivers just that.
Besides, the neon acrylic pins and backlit pieces have aesthetically made the poster much more futuristic. It changes literally into something like a magical view of how bright the moon shines into your eyes, turning daylight to be when daylight begins. The twinkling lights and moonlit design are eye-catching as well as sense-evoking all altogether, which is just like the craftsmanship put into the Stellar collection.
Commenting on the innovation, Aparna Ravi, Marketing Head, Titan Watches, said, "Titan Stellar collection is an ode to beauty and precision of celestial movements, and we sought an innovative way to bring it to life. Our association with Laqshya Media Group has resulted in a creative billboard with a motorized moon display and advanced neon lighting. We hope it leaves a lasting impression for all who experience it".
This billboard is neither a feast to the eyes alone, but also a testament to how brands can marshal technology and creativity to make meaningful engagement with audiences. Not only did it garner much buzz about the Titan Stellar collection, but it also presented a new benchmark in outdoor advertising billboards don't just display products-they can create an experience.
At Laqshya Media Group, we have always believed in pushing the boundaries of what is possible in out-of-home advertising," said Amarjeet Singh Hudda, COO, of Laqshya Media. "This innovative billboard installation exemplifies the precision and beauty of Titan's Stellar collection. We are proud to have created a visual experience that is as dynamic and timeless as the watches themselves. It marks a significant leap in how brands can engage audiences in the outdoor space".
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