Syngenta's new TVC ad campaign promises 'Perfect Potatoes' for Indian farmers.

Syngenta brings to the market this exciting new TV commercial for Vibrance Premium, its premium seed treatment for potatoes, just in time for seeding. The language and reach of this ad in Hindi, Punjabi, and Gujarati will cover most local farming communities.

This central theme of the campaign was the pioneering Rooting Power technology held by Syngenta to guarantee growers uniform, glossy potatoes free from Black Scab. Medium-sized, clean, and blemish-free potatoes are most needed for the fact that these qualities notably enhance both yield quality and marketability, yielding farmers better prices.

Syngenta has always believed in bringing about better agricultural practices, and Vibrance Premium is a typical story of our mission of improving the outcomes of farmers, said Abhinav Srivastava, Branding & Content Excellence Lead at Syngenta India. The advertisement film for television has done well to communicate the differentiating benefits that Vibrance Premium imparts so that these benefits are said to be resonating not only in the ears of the farmers but also in the hearts of the stakeholders.

Ravi Chauhan, Head of Seedcare AMEA & India, said the product required revolutionary chemistry. "Vibrance Premium offers skin uniformity and blemish-free skin—characteristics that determine the price of the market. These benefits were therefore worthwhile to be communicated clearly to the farmer," he further explains.

Anita Binakar, Product Manager-Seedcare, comments on the product, "We wanted to build a narrative that would really speak to the hearts of farmers. The script shows product USPs creatively and in an effortlessly humorous manner. It looks engaging and memorable." Syngenta through Vibrance Premium is not merely applauding a product; it's enhancing the future of potato farming in India with every perfect potato.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual Impact:

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall:

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional Bond:

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.