Burger King India launches festive campaign: #BurgerKingSwaadKaPatakha for Diwali.

This Diwali, Burger King India plans to light up celebrations with its innovative campaign: technology, tradition, and firework-inspired packaging on menu favorites. The fast food giant opens the gates of creativity, inviting customers to submit their best designs for exclusive, unique, firecracker-shaped packaging on any of Burger King's most popular items.

Accessible at the microsite BurgerKingSwaadKaPatakha.com, fans can pair six of the most famous Burger King menu items with any of the six iconic designs of firecrackers chosen for this season. The advanced AI feature then designs special packaging for participants and prompts them to share their creations on social media. Those sharing their designs with the hashtag #BurgerKingSwaadKaPatakha and tagging Burger King India would be eligible to win Free Whopper, which shall add a different flavor to the festive season.

"This campaign is another step of engaging with our customers for Burger King India," said Kapil Grover, Chief Marketing Officer, Burger King India. "At Burger King, we are constantly examining new ways to advance the engagement of our consumers. Burger King's guests simply dig bold flavors, and this is exactly why the #BurgerKingSwaadKaPatakha campaign gets the celebration of that bomb-dropping taste going personally from the heart," said Harsh Mendonça. Here, it not only calls for the festive season, but a fun and interacting experience is also gained for fans.

The campaign began on Instagram with teasers on 28th October. Unique packaging designs will be revealed each day from now until November 1. Burger King India invites customers to ignite their Diwali celebrations with creativity and flavor with this exciting blend of innovation and tradition.

This Diwali, it's not just about fireworks but about personal expression and the happiness of sharing delectable moments. Join in on the fun with #BurgerKingSwaadKaPatakha and make this festive season a treat to the taste buds!

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