The global leader in the business of manufacturing aluminum composite panels, Viva ACP, has signed up Bollywood megastar Anil Kapoor as its first-ever brand ambassador. The House of Viva becomes the first brand to collaborate with a celebrity of this repute. For the industry, the move will be for the first time and sets a new precedence for businesses dealing with the aluminum composite panel industry to collaborate with celebrities for branding their products.
Spanning over three decades of experience, the vibrancy and multiplicity of a versatile persona blend the facets of Anil Kapoor to match the true spirit of Viva's tagline for innovation and quality. Always challenging architectural design, Viva ACP continues setting trends for aesthetically reliable and, above all, durable cladding solutions for the building industry with cutting-edge technology such as its industry-first 4-color coating.
Prakash Jain, CMD of Viva ACP, mentioned, "It's a pleasure to have Mr. Anil Kapoor join the Viva family. His international success promotes the vision to bring Indian innovation to the global platform. Together, we look forward to creating innovative cladding designs and unlocking infinite possibilities with aluminum composite panels.
As a brand ambassador for Viva ACP, he will support the mission of making cladding solutions accessible and stylish while promoting sustainability and advanced technology in the construction sector. Talking about the partnership with Viva ACP, he said, "Partnering with Viva ACP has been a unique opportunity for me to associate with a brand that exemplifies innovation and durability. Their forward-thinking approach to cladding redefines spaces with cutting-edge designs.". I'm excited to join a brand that creates ripples not only in the national market but also across the international market.
Let’s have a look into the benefits of brand ambassador advertising:
Better Visibility of Brand:
Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
Credibility and Trustfulness:
Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
Emotional connection and brand loyalty:
The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
Increased creativity and content development:
Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.
If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.