Radio Mangalam Advertising India

Overview

Radio Mangalam 91.2 is a Community Radio initiative from Mangalam College of Engineering. Within a small span of time Radio Mangalam 91.2 became the most favourite FM Station amount people in Kottayam, Kerala. Besides Kottayam, Radio Mangalam has also extended its services to Ettumanoor as well. Radio Mangalam is an informational as well entertainment radio station that aims to strengthen the civic and cultural life of the audience that it serves.

Why choose Radio Mangalam for Advertising?

Radio Mangalam has a very large listenership that is increasing at fast pace. This massive listenership can give the brand great exposure.

Due to its innovative content Radio Mangalam also has a very loyal listener base. Thus, providing the brands with a consistent audience which is very effective when it comes to advertising.

Radio Mangalam is a very prestigious platform. There are various top brands and MNCs advertising through it and thus advertising using Radio Mangalam can add to your brand’s reputation in the minds of the audience.

Other than this Radio Mangalam also has a large number of listeners not just in India but also across the world who listen to it through the radio station’s, multi-screen apps. Thus, it can create your brand’s awareness not just in Kottayam but all across the globe.

Radio Mangalam is extremely flexible in terms of the time slots available for a=brands to advertisements. Brands are free to choose the time slot that wish to advertise in according to their target audience and budget.

Radio Mangalam also provides various special packages for advertisers tailored to fit their need. These packages make advertising on this platform extremely affordable as well as effective.

The Advertising options in Radio Mangalam

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio Mangalam

Following is the process to follow to have a successful radio advertising campaign on Radio Mangalam:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Mangalam

Why hire Excellent Publicity to advertise with Radio Mangalam?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio Mangalam provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio Mangalam across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.