Radio City Advertising India

Overview

Radio City is owned by Music Broadcast Private Limited (MBPL) is a subsidiary of Jagran Prakashan Ltd. Radio City 91.1 is one of the leading radio stations in India. The first station was launched in 2001 and spread over to 39 cities till today. Radio city also has its online radio stations broadcasting live across the network in India and world. Radio city has a strong listenership base in major cities like Delhi, Mumbai, Bangalore, Pune etc. Radio city also has the presence in the internet radio space and comprise of 40 web radio stations in 8 languages.

Why choose Radio City for Advertising?

Radio City is the first ever FM Radio Broadcaster in India having 17 years of expertise in Radio Industry. Radio City provides a great platform for advertising in India.

Advertising with Radio City is a tremendous method for advertisers because of its flexibility to target local and national advertisers all together.

Being the oldest Radio Network in India Radio City has a large group of build in audience which helps the advertisers in brand awareness and building credibility in the market.

Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.17- and 17.10- average listenership share respectively.

The Radio City network provides terrestrial programming along with 52 other web-stations, through its digital interface, www.radiocity.in hence providing digital space as well for advertising.

The cities where Radio City is operational

The Advertising options in Radio City

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
   • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
   • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
   • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
   • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
   • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
   • Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit the Popular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio City

Following is the process to follow to have a successful radio advertising campaign on Radio City:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio City

Why hire an Excellent Planner to advertise with Radio City

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio City provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio City across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.