Overview
Outdoor Advertising also known as out of home advertising consists of all the advertising mediums that reach out to the targeted audience when they are outside their home or on the move. Starting from the traditional billboards to the rather unconventional LED signages and Utility Branding, Outdoor Advertising includes a massive range of mediums which cater to the different needs of different brands. This is one of the oldest and the most widespread advertising mediums all over the world and are available in some of the other form in most areas. Due to its long of history of bringing brands the result that they desire, OOH continues to be one of the most trusted advertising mediums that we have at present and most brands spend a relatively large portion of their annual marketing budget on these mediums.
Why Outdoor Advertising?
- Visibility- When it comes to advertising Visibility is everything. The more the visibility of an ad, the greater would be its reach and impact on the audience and there aren’t many mediums that can compete with the visibility that the outdoor mediums are able to deliver. Factors such as the large size of billboards and hoardings, eye level placement of Bus Queue Shelter Ads and the Frequency of Pole Kiosk ads provides these mediums with their wide Visibility.
- Extended Exposure- Traffic can be a headache for everyone, well maybe not as much for brands advertising on outdoor mediums. The strategic placement of outdoor ads on roads and crossings with increased congestion allows the ads to have an extended period of exposure. Drivers and travellers stuck in traffic view these ads multiple times and for a longer duration ensuring a better recall.
- Geo- Targeting- Outdoor Advertising is one medium that allows the brand to target the exact area that they wish to. You can choose the specific city, area, street and even the exact spot where you wish to display your ad. The level of geo-targeting that outdoor mediums can provide remains unmatched by any other medium.
- Repeated Exposure- Going to same place through the same route might be monotonous and unfavourable for the passers-by but it can be extremely advantageous to the brands. Through outdoor advertising brands can use this monotony in the lives of the passers-by to their benefit. People travelling by the same route on a routine basis get exposed to these outdoor ads again and again. This repeated exposure leads to better recall and impact for the brands.
- Budget Flexibility- The affordability of this medium is the cherry on top. Outdoor Advertising can be as expensive or as economical as the brand wishes it to be. The innumerable options in terms of the type of medium, its location, illumination, material of the ad display allows the brand to manage their campaign well within the budget.
Options available for Outdoor Advertising
- Hoardings- The traditional Hoarding Advertising continues to remain the number 1 medium for outdoor advertising for more than a few decades now. Hoardings are now available in most busy streets and locations that most brands wish to target. Hoarding are placed along highways and crowded streets giving them a good reach and street presence.
- Bus Queue Shelters-These ads are put up on top of bus stops across the cities and are seen by travellers waiting at bus stops and passers-by. They have high impact and visibility and are also available in areas where most other large format advertising mediums might be prohibited.
- Pole Kiosks - Pole Kiosk Advertising comprises of putting up small and compact advertising panels on electric poles, back to back in a row on major city roads. Being placed back to back at extremely short distance, the same ad gets viewed again and again by the audience.
- Unipoles- Unipole advertising is another outdoor advertising media format which are basically a billboard outline structure mounted atop a single strengthen pole or column. The Uni-pole is a large-format advertisement type sited atop a very high pole.
- Petrol Pump Hoarding - Petrol Pump Hoardings are an emerging media option for brands looking for outdoor advertising options. Petrol Pumps entertain countless vehicles throughout the day and are also present on highways and streets with heavy traffic thus, they can serve as a key ad space for any brand.
- Traffic Booth- Traffic Booth advertising is a new an unconventional ad format that has been gaining popularity across various cities in India. These ads are put up on a cubical surface with all 4 faces of the cube displaying the creative, set right on top of traffic police booths that are present at the centre of most major cross roads.
- Gantry- Gantry advertising is an outdoor advertising medium that involves placing of ads on billboards perched upon an overhead structure usually spanning across the breadth of a road. The advertiser has the option of advertising on either side of the traffic. These ads are placed on highways and expressways in the cities and are seen by people travelling along these routes.
- LED Outdoor Display- When it comes to outdoor advertising options LED Outdoor Display branding is a relatively new trend in India. These are similar to billboards in terms of size and placements but instead of the regular printed ads these ads are appear on an LED screen. These ads do not require any additional illumination and are clearly visible even in dark.
- Utility Branding- Utility branding or public utility advertising, as the name suggests makes use of public convenience facilities built on roads, markets and junctions, for the purpose of advertising as well. Gradually this has now evolved into a very effective advertising opportunity for marketers. The most commonly available option for utility branding in India is advertising on the outside walls of public toilets.
Besides these there are various other options available for Out of Home Branding according to the city the brand wishes to target.
Why hire Excellent Publicity for Outdoor Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.