'Running a business without appropriate marketing strategy will kill it.' And, we at Excellent Publicity certainly believe that. That is the sole reason why our team of experts is working on the goal of reinventing the ways in which brands can link themselves with games as a whole. Given that sports are at the heart of the marketing industry, Excellent Publicity strives to establish an emotional connection amongst fans that transcends all barriers. 

No matter which sport is your target, we have the much-needed experience and expertise to help you get connected with prospective buyers using customized advertising solutions. With our extensive industry experience, we are able to think 'beyond-the-box' and take your brand to the next level. Specializing in various leagues and advertising methods has certainly helped Excellent Publicity become one of the topmost leaders in the sports advertising industry.

Our goal is to use our enthusiasm and technical understanding of the sector to assist many clients in becoming engaged in this sector. Having this experience will allow them to engage with a larger target audience while maintaining alignment with their key brand values associated with that sport.

Given the popularity of sports in the country, this type of advertising is one of the most promising marketing fields to emerge in the near future. While the Indian Premier League (IPL) has swayed the entire country,  many other leagues, including Pro Kabaddi League and Indian Super League, have recently begun building a huge loyal fan base.

Seeing their prominence among the audiences, we can assure you that the amount of branding and exposure that your brand will get is going to be enormous. Excellent Publicity is dedicatedly working in this field of marketing on behalf of its clients in order to maximize the benefits of the best branding opportunities presented by such sporting events.

You can now avail of our sports branding services at a very reasonable rate. From helping you send out your brand message through boundary hoardings during cricket matches to making the best out of jersey brandings at the Pro Kabaddi League and Indian Premier League. We have a specialized team of professionals who plan the most effective use of branding and advertising at sporting events to make everything available to them.

Before the advent of social media, sports marketing was just confined to brand endorsements and promotional events. But with the beginning of modern formats, mainly social media – sporting events have made it easy for you to communicate with a significantly greater audience authentically. Marketers knowledgeable about the sport will understand how to use it to drive both eyeballs and engagement. And, those marketers are here at Excellent Publicity to help you!

Our primary strategy for marketing is to decode which league is the best for you to promote your brand. Below are some of the reasons why leagues need to be leveraged to market your products and services.

1.Indian Premier League

The Indian Premier League (IPL) has been hailed as one of the country's most popular sporting events. To make the most of it, organizations across all industries and their marketing partners spend long hours compiling strategies for advertising their brand. Be it through an official partnership association or digital associate partnership, we are helping our clients in every way possible to use IPL and its popularity to reach the audience nationwide. 

• During the IPL, players advertise more products and brands than ever before. As a marketing agency, we can help the brand effectively partner with the franchise and make the maximum out of the associations through various deliverables that will help the brand to leverage most out of the patrneship.

Collaboration with IPL through sponsorships, rather than working alone, can make a significant difference in marketing campaigns.

2. Pro Kabaddi League

Over the years, the Pro Kabbadi League has positioned itself as yet another option for brands to advertise. Big brands like Gillette, Honda, TVS motors, etc., regularly partner with this league for promotions. 

• Looking at the PKL's growth curve, we see that it presents an excellent opportunity to engage with urban and rural demographics.
• As a homegrown game, it has the advantage of leaving a long-lasting impact and a high recall amongst the audiences.

Indian Super League

Contrary to popular thought, football has been drawing a lot of attention in recent years. It set a record of 155 million views in 2012, not far behind cricket's record of 176 million viewers that year. The Indian Super League aims to popularize local football and develop local heroes in India. ISL helps you gain viewership of the rural audience that might be unaware of your brand to date. 

The transformation of professional games into a commercially viable sector is not a new occurrence in the sports industry. Given the fact, Excellent Publicity always stays ahead with planning and implementation of efficient and effective advertising methods for your brand. 

• Jersey Branding

Using jerseys as a medium to promote your brands has been in practice for a while now. Customizing jerseys with your brand design and logo is a cost-effective marketing strategy for new businesses. Since jerseys never go out of style, they are excellent for s marketing.

• On-Ground/In-Stadium Branding:

With the help of in-stadium and on-ground branding, companies can now generate money from the unused surrounding grounds, and stadiums are a very cost-effective approach. Even though many premier league stadiums now have digital LED displays for pitch-side advertising, sponsor hoardings continue to be the most popular product for advertising in other areas of sporting facilities.

• Digital Sponsorship

Brands can associate with the teams through non-jersey associations as well, here the brand will be an official partner of the team and they will be able to leverage and make the most of the partnership through social media and other digital mediums like Youtube integrations and other platforms.

To understand what digital sponsorship could mean to your company, make sure to get in touch with our experts. 

With decades of experience in planning, creating, and deploying sports advertising strategies for our clients, we can surely help you plan your marketing campaign. To assist you in making the most out of your expenditure, we can also offer guidance on which sponsorship or advertising option is best for you.

Call us on ________ or email at ___________ for more information on our sports advertising packages.