Established in 1981, BW (Businessworld) stands as a revered and enduring business publication. Renowned for its comprehensive coverage, the magazine offers in-depth insights into the economy, finance, banking, industries, and entrepreneurial endeavors. Trusted by government officials and corporate leaders, it serves as an indispensable resource for informed decision-making.
Magazine Advertising
Ananda Vikatan is a Tamil-language week by week magazine distributed from Chennai, India. Ananda Vikatan was begun by Late Budalur Vaidyanathaya in February 1926 as a month to month distribution. Veteran writer and media character S. Balasubramanian filled in as proofreader, overseeing chief and distributor of the magazine for almost 50 years till 2006. As indicated by the Audit Bureau of Circulation, for the time of July-December 2004, dissemination remained at 4,30,534 every week. This addresses a 22 percent development over the past half-year time frame.
Ananda Vikatan being a popular magazine among readers is the right channel to advertise your brand. How? Check out here:
Magazines are for the most part given month to month and the class of people who read them fluctuates as per the sort of the magazines. Hence, giving a specific set of audience to reach out to. A brand ought to catch the eye of its desired audience. Even the audience would be interested in the product/service the brand is offering.
Ananda Vikatan conveys a unique sort of content where the readers feel connected. Also the magazine focuses on strong subjects. In such a case, when the reader is already engrossed in the magazine, communication is definitely going to be for a brand. You can easily reach the perfect audience by conveying a desired message about your offering.
Because of the great nature of paper, astounding printing, point by point figures, drawings, designs and great color blends, the notices have a lovelier and enduring effect. The prevalent paper utilized in Ananda Vikatan likewise makes it workable for the notices to be alluring.
Ananda Vikatan has a well-known and prominent reputation in the world of magazines. People trust it to be a reliable source of information and hence will definitely trust your brand too.
These features of Ananda Vikatan makes it more efficient for advertising platform:
These are the possible ad formats for advertising on the platform of Ananda Vikatan:
Special ad promotions are basically a class with its own subcategories. A large number of brands with a similar interest group could all be displayed, making the rates reasonable and permitting each brand the opportunity to arrive at a colossal buyer crowd.
Regularly found at the rear of magazines, classified ad space normally includes a couple of lines of text with contact data and a source of inspiration. A logo or little photo is incorporated as well.
This sort of advertisement normally requires a whole page in the primary piece of a magazine. Most advertorials are written as a story with an eye-getting feature. Magazine readers will quite often float towards these promotions as they can be mistaken for part of the main substance.
Display ads are the most effectively conspicuous of all magazine advertisements. They show items in an unmistakable manner alongside a few texts.
Media Agency plays an important role in advertisement in Ananda Vikatan. As Excellent Publicity being a media agency we figure out that is Ananda Vikatan a good magazine for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is published and how much reach has been covered.
You can contact our agency regarding the rates on advertising on Ananda Vikatan, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Advertisement reach depends upon your campaign duration and your overall budget for the ad.
Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
You will receive the Advertisement Proof from our end after the completion of the campaign.
You should book your ad at least before a week to advertise on the front page.
Yes you can book for advertising for a whole year.
We email the e-copy of the newspaper on the day the advertisement has been published and when we send the invoice, we attach a copy of the magazine along with the invoice.
Depending upon your target audience you can choose your month to advertise. For example, holidays are good for consumer products ad and rest of the year for Business ads.
The magazine ad will be accessible for one print cycle. A magazine is published every month of the year. You can choose in which edition you want your advertisement to be published. The advertisement will remain in that particular magazine for that edition only indefinitely.