Sushmita sen first Indian winner of the Miss Universe pageant of 1994.Also an indian flim actress and model who has 5m followers on Instagram. . She received critical acclaim for her female-oriented roles in films. She has many flims and her debut year was 1996. She has also done dubbing and some roles in tamil flims.she also do paid partnership on Instagram.
Influencer marketing is to promote our product or brand via people who has good follower base on social media.
You should select the influencer on the basis of target audience of the product. For Example our product is from cosmetic category we should select Influencer from Beauty and Life Style.
Since bloggers have huge follower base on social media, they can create brand awareness via content creation. More over the trust the followers have toward the influencer is higher and the scope of sale for an endorsed product is higher.
Brand only need to provide objective for the campaign. Content creation will be handled by the Influencer.
We can judge the quality of Influencer with their Engagement ratio on social media.
We can ask influencer for insight of our brand post to check the exact engagement of our post.