CoinDCX launches innovative newspaper campaigns to increase brand awareness and reach in India

Client - The most valued cryptocurrency investment app in India is CoinDCX, and it is committed to making cryptocurrency as accessible as possible. Since its inception in 2018, CoinDCX has provided the Indian crypto community with solutions for a variety of issues relating to investing, trading, and literacy in cryptocurrencies.

Campaign objective -The objective of the campaign was to build brand recognition and awareness in the market as well as among those who are familiar with cryptocurrencies and wish to invest in the currency. They wanted to emphasize the launch of their business and highlight the advantages and services they offer.

Newspaper and timeline - The campaign was initiated in the months of October and November of 2021. The advertisements were published in the newspapers Times of India and Hindustan Times.

Campaign details -The advertisement was published in the most innovative form in both newspapers, and it was the first time that a crypto company went extravagant in the newspaper advertisement. The advertisements appeared on the front pages of both newspapers. The Times of India used the unboxing form of newspaper advertising, whereas the Hindustan Times used the French window and double jacket forms of advertising.

End results - The campaign was very effective in advertising their launch as well as the advantages and services they offer. The campaign's targeted strategy helped the business reach its target market and deliver its message clearly, increasing visibility and enhancing the brand's reputation. The campaign generated a great deal of interest among potential customers, which led to a significant increase in their website traffic and sign-ups.

Execution images -

Conclusion: You can ask an experienced marketing company, like Excellent Publicity, for help if you need more information about newspaper advertising. With years of marketing and advertising experience, we are the best partners to help you creatively increase your brand's visibility. All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.