A major change was made to the structure of the IPL from last year and this year is all set to follow the same format. Each squad will play a minimum of 14 games over the course of the 50-day competition now that there are 10 teams instead of 8. The increased number of teams and games should make this year's event more thrilling for cricket fans everywhere.
Brands can promote their goods and services to a wider public thanks to the shift to this new style. The addition of two new clubs to the IPL should help the tournament appeal to a wider range of fans. A broader viewership means a possibly larger customer base, and brands can use this to their advantage.
In addition, the increased number of games in the competition means more chances for sponsors to showcase their products and services. Businesses can promote their products either on the official IPL show or on one of the many digital services that are live-streaming the competition, such as JioCinema or Voot. Internet networks are becoming increasingly popular in India, making digital advertising a vital tool for reaching the country's expanding middle class.
Advertisers can take advantage of the increased viewership that the semifinals and the championship game are likely to receive thanks to the new structure. For both cricket fans and marketers, the IPL playoffs and finals have always been a highlight of the season, and the new structure gives companies even more exposure during these pivotal events.
In sum, there will be a plethora of chances for companies to promote their products during the new IPL 2023 structure. More matches, more teams, and a bigger viewership mean more chances for businesses to contact and interact with their ideal customers.
The recent merger of Jiocinema and Voot has generated a lot of excitement in the digital entertainment industry. In 2023, it will be fascinating to observe how this collaboration has impacted IPL businesses. Jio Cinema has already proven to be a popular site for watching live sports events, and with the inclusion of Voot, it is likely to draw even more users. And With IPL 2023 on Jio Cinema Voot IPL advertisements are going to be even more competitive.
A sports consultant is required if a business wishes to obtain the best deals for branding a cricket venue in India. In the era of digital media, advertising has become increasingly competitive, making it critical for businesses to pick effective platforms and reach their target demographics. Brands should look around for the best prices for IPL advertising, as well as places on the Jio Cinema App in India and VOOT's IPL programming.
Advertisers should also brace themselves for a rise in Jio's theatrical advertising expenses. To get the most out of their advertising efforts, brands must collaborate with sports counseling businesses to ensure an optimized ROI. Sports marketing consulting firms can improve a company's return on investment by utilizing their experience in the industry.
The Jio cinema and Voot merger is expected to benefit companies in IPL 2023. More platforms available to advertisers will encourage healthy competition and innovative thinking. By arranging the best sponsorship and promotional deals feasible, sports consulting companies assist businesses in maximizing the return on investment (ROI) of their advertising expenditures.